Regional Digital Advertising Specialist
Marketing | Bangkok, Thailand | Full Time
IDP Education Limited is an ASX listed company that is 50% owned by 38 Australian universities and based in Melbourne, Australia. IDP’s core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.
Join us as we grow our team of digital marketing experts across the region to help us build tons of new products to put our customers at the heart of everything we do.
For more than 45 years our global network of 93 offices has been helping students to study in Australia, Canada, New Zealand, the USA and the UK. With more than 2,000 employees in more than 50 countries, IDP Education is a specialist employer of choice in major cities across the globe.
We are undergoing a digital transformation and changing the way we support, engage and reach our customers whether they choose to talk with us online, at an event, or in our offices. Our regional teams in South East Asia have been leading the way in delivering this transformation.
This position will be responsible for overseeing Search Engine Marketing (SEM) and Display Advertising for IDP in South East Asia.
- Align to country business plans and drive digital ad campaigns
- Devise & implement SEM and display strategy to drive website traffic & growth in lead numbers
- Track conversion rates and continuously test and modify ads.
- Run successful campaigns to support IDP events and promotions in assigned countries
- Manage and coordinate relevant content creation to support online campaigns
- Measure & report performance of ad campaigns, assess against goals (ROI & KPIs)
- Research, identify and implement new opportunities.
Key performance areas:
- Digital Marketing Techniques
- Event Marketing Support
- Web Lead Generation
- Vendor & Agency Management
- Web Analytics, CRM and Reporting
- Marketing Content Creation
WHAT WE'RE LOOKING FOR
- Demonstrable experience (minimum 3 years) in the digital marketing.
- Should have hands-on experience of SEM/ Display Ads/ Ad networks
- Good understanding of web analytical tools
- Understanding of web optimisation(landing pages, banners, funnel etc) techniques and tools
- Understanding of basic tracking technologies e.g. analytic pixels, cookies etc
- Highly effective planning and organising, managing multiple competing priorities and meet deadlines
- Good verbal and written communication skills
- Ability & Willingness to learn, self-motivated
- Able to read, analyse and interpret information effectively
- Basic IT Skills - MS office
- Fluent in spoken and written English and Thai
- Google Adwords Certification
- Background in Education or Travel Industry
- Experience with Marketing Automation platforms
- Experience with CRM tools and lifecycle marketing
- Experience with Facebook ads
- Experience with other digital marketing channels (SEO, Social Media, Email Marketing, etc)
WORKING AT IDP
IDP helps people to achieve their goals through studying abroad. By pursuing a global education at the beginning of their careers, we help them experience life-changing opportunities. We are looking for people who share that passion of making an impact in people's lives.
IDP Education’s ongoing success comes from our highly committed and caring employees around the globe. We encourage teamwork in order to leverage our people's diverse talents and expertise through effective collaboration and cooperation throughout our business.
We strive to provide a working environment where people are encouraged to excel, be creative and seek new ways to solve problems, take initiative, generate opportunities and be accountable for their actions.
We believe in developing dynamic, inclusive work places that encourage and celebrate cultural differences and views, and provide opportunities for personal, professional and career development all around the world. We respect diversity in our people: their ideas, work styles and perspectives as well as offering flexibility to ensure employees enjoy a satisfying balance of work and personal life.