Marketing Manager

An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.

We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations.

As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia.

We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives – not only of our customers, but their wider communities.

By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success.

POSITION PURPOSE

The Marketing Manager will be responsible for developing and executing marketing strategies for the various business streams, relationship management and the supervision and training of a team of young professionals. This position is responsible for instilling a marketing led ethos across IDP Cambodia, developing integrated annual marketing plans for the key business streams, and establishing and building upon strategic relationships. The position must work consultatively and responsively with both internal and external stakeholders and manage and foster professional skills development in a team of junior staff who are responsible for events, publications, advertising, and external and internal communications.

RESPONSIBILITIES

1. Strategy

• Develop and agree comprehensive annual / quarterly / monthly marketing plans that successfully support the achievement of country goals across business lines within agreed timeframes and to expected quality standards
• Design and agree multi-channel marketing campaigns, including details of the intended source of leads, numbers of leads and related activities that will enable execution of the campaigns
• Work with Office Managers in developing and supporting effective execution of activity calendars including in-office activities and outreach initiatives
• Devise appropriate Public Relations strategies as required and in line with business needs
• Build and maintain strong relationships and communication with the regional marketing team to leverage learning from the wider region on best practices across marketing areas

2. Lead Generation

• Collaborate with key stakeholders to plan and execute all lead generation initiatives in a highly effective manner, which meet the required number of leads by source, enabling the country team to maximise the sales opportunities / business results
• Identify new opportunities for generating leads and make recommendations to Country Director on the proposed investment and projected outcomes to initiate theses new marketing initiatives
• Challenge the status quo by introducing creative and innovative ideas to the management team for consideration

3. Event Marketing & Contact Centre Management – Lead Qualification

• Plan, schedule and execute marketing activity to support the successful operation of IDP events. This includes pre-event marketing and all activities relating to the event itself
• Prepare marketing & booth designs (with support from Regional Team) and ensure IDP is presented to participants in line with strategic goals and brand positioning
• Evaluate the success of marketing events from feedback received from both clients and students and improve
• Local Contact Centre setup and management, working closely with Regional Contact Centre team
• Support Contact Centre team to qualify the web leads as per the defined targets
• Contact Centre performance reporting and monitoring

4. Analytics and Reporting

• Make effective use of analytics to evaluate effectiveness of marketing campaigns and track numbers of qualified lead generated vs. target for each destination
• Proactively escalate / highlight issues, when necessary, along with ideas of how to improve lead numbers and lead quality

5. Digital Marketing (led by Regional Digital Marketing team)

• Work with the Regional Digital Marketing team to ensure that the local website is maintained and updated to inspire students and to meet agreed objectives
• Drive effective use of websites by developing and implementing SEO/SEM strategies with the Regional Digital Marketing team. This includes developing content that will drive students to seek out IDP’s website
• Work closely with Regional Digital Marketing team to generate web leads through multiple online platforms (Google, Facebook etc.)

6. Vendor and Agency Management

• Identify, build and maintain relationships with relevant vendors, agencies, and partners to increase the business success and ensure high quality outcomes for IDP Cambodia
• Create corporate and government links to improve PR and partnership opportunities your team can leverage

7. Team Leadership

• Lead, develop and maintain a high performing team that will deliver IDP’s key marketing objectives from a corporate unit perspective
• Create an environment that delivers opportunities for collaboration and co-operation across the wider regional marketing teams
• Set performance targets for key performance indicators for team ensuring all delegations are clear
• Contribute to building a positive work environment within the team based on a shared commitment to IDP’s values and quality
• Build and maintain strong relationships and communication with regional office to leverage all marketing strategies & material that is developed

8. Financial Management

• Manage budget and resource allocations effectively to deliver business priorities
• Exercise appropriate stewardship over IDP assets and intellectual property
• Expenditure is in line with agreed budget and business priorities

9. General

• Undertake any other lawful duties as reasonably directed by management

WHAT WE'RE LOOKING FOR

• Educated to Graduation level or equivalent
• Minimum five years work experience in a mid-level marketing role, or at least eight years relevant work experience
• Background in the successful delivery of strategic marketing activities
• Experience in budget management
• Demonstrated analytical and problem-solving skills
• Demonstrated high level written and oral communication skills including the ability to prepare high quality materials and communication products for print and digital media
• Knowledge of contemporary marketing and communication practices and technological environments
• Outstanding interpersonal skills and the ability to communicate effectively in a cross-cultural setting
• High level of personal initiative combined with the ability to work collaboratively with other staff
• Ability to inspire, manage and supervise staff, including the ability to establish priorities and meet competing deadlines

Desirable Requirements

• Accomplished knowledge of the education industry
• Experience in working in dynamic global environment

Note:

Only candidates with the rights to work in the country will be considered. Shortlisted candidates will be contacted by recruiter