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Digital Marketing Strategist (10880)

Marketing | Remote in REMOTE, Kirkland, Quebec, Canada | Contract

Job Description

InGenesis is currently seeking a Customer Engagement Manager / Digital Marketing Strategist to work remotely with our client located in Kirkland, QC. In this role, you will utilize advanced analytics tools and marketing solutions to create an omnichannel environment, to deliver a seamless, orchestrated and personalized omni-channel customer experience. Responsible for the development and realization of the integrated promotional strategies in accordance with the brand strategy within their respective therapeutic area.  

 

Apply today and we’ll reach out to answer any questions you may have!

 

Job Duties

  • Integrated promotional strategies: development and execution of promotional strategies in accordance with the brand strategy, including content, messaging, channel mix and marketing promotional budget.
  • Customer experience: incorporate insights into planning and execution to develop tailored and dynamic engagement strategies at segment/individual level to provide customers with a seamless experience.
  • Maximizing business outcomes: defining strong goals, KPIs and metrics embedded in the planning and execution, with continuous assessment of performance, identifying opportunities and problematic areas, working towards optimizing the campaigns in a real-time fashion.
  • Agile mindset promotional teams: lead team with agile mindset comprised of cross-functional team members, internally and externally, that will collaborate to move from strategy to implementation and execution, to deliver the best possible customer experience.
  • Develops new insights into innovative solutions that result in stronger customer engagement.
  • Performs other duties as assigned.


Minimum Qualifications

  • Bachelor's degree in a related field of study, Master’s degree is an asset.
  • 5 years of marketing, digital marketing planning experience.
  • Google analytics certification, an asset.
  • Marketing platform experience (marketing automation, journey builder, etc).
  • Excellent communication and presentation skills in both English and French.
  • Creative, innovative, conceptual strategic thinking, ability to develop, execute and monitor integrated promotional plans.
  • Thorough understanding of relationship marketing and customer activation including knowledge of customer segments, needs, channel usage and preferences.

 

About InGenesis

InGenesis is one of the largest staffing firms in the industry and is among the largest diversity-owned healthcare staffing firms in North America. InGenesis is dedicated to placing people in positions that preserve life, improve lives, and inspire others. This does not happen without passionate people: skilled colleagues who are motivated to create innovative solutions and deliver superior service to our clients. InGenesis counts almost half of the Fortune 500 in our nearly 300 clients, including clients in the healthcare, life sciences, higher education and pharma industries.

 

EEOC Statement

InGenesis is proud to be an affirmative action employer and is committed to providing equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.  If you have a disability or special need that requires accommodation, please let us know by visiting our website at https://www.ingenesis.com/careers/site-accommodations.