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Sr. Media Manager

Media | Newark, NJ | Full Time, Contract, and Temporary

Job Description

Sr. Media Manager 961182 

A leading audiobook company is looking for an experienced senior manager to help drive the overall business across various media disciplines. The company offers a great working environment! 

Sr. Media Manager Benefits:

  • Worksite: Leading digital audiobook and podcast platform (Newark, NJ 07102)
  • W2 Employment, Group Medical, Dental, Vision 401k, PSL

Sr. Media Manager Responsibilities: 

  • Oversight and ownership of media/creative evaluation, coordination, strategy and management
    • Reporting/Analytics based on creative – pulling, analyzing and creating insights based on creative performance to further optimize media and generate efficiency (maximize investment and ROI)
      • Specific channels will include Hispanic, Mobile App Install, and audio
      • Evaluation of assets/creative across Premium Plus and Plus – what is working and what isn’t, where should we focus resources, etc.
  • Paid Media lead (management and coordination) of ad hoc initiatives – also ensuring they work in complement with each other and our general BAU media
    • Cadence based on workload and bandwidth
    • Collaborate across marketing and brand teams to develop multi-channel creative and messaging strategies – includes creation of content calendar, creative rotation recommendations based on media results, etc.
      • Specific channels will include Hispanic, Mobile App Install, and audio
      • Additional channels/media would be based on bandwidth
    • Coordination across various creative teams to help gather assets and ensure distribution
    • Work on content rights and approvals where needed
    • Support ticketing requests/tracking, spec sheet creation, trafficking management across agencies
  • Work with agencies on test plans and campaign optimizations (requires assessing analytics and campaign results)
    • Focus on specific Channels such as MAI, Hispanic, and Audio
  • Campaign led for initiative and tactical optimizations across key channels (MAI, Audio, and Hispanic)
  • Work with Hispanic lead to oversee certain aspects of US Hispanic business (i.e. improving customer UX, establishing onboarding emails, improve efficiencies across channels)
    • Position will require communications and constant collaboration with marketing teams such as site side acquisition, MOPs, member retention, etc.
  • Additional flex support across media channels
    • Channels to include Mobile App Install, and audio, among others
    • Additional channels/media would be based on bandwidth
  • Proactive thinking on how to improve process and overall project management
  • Help to manage and update budgets and finance documents 

Sr. Media Manager Qualifications:  

  • Experience in project management
  • Preferred experience working with media agencies
  • Firm understanding of the overall media landscape as we as a fairly comprehensive knowledge of most paid media channels (display, social, radio, TV, OOH, OLV, mobile app, etc.)
  • Always up to speed on marketing trends with a keen understanding of ad formats, specifications and the different tactics
  • Ability to manage multiple projects at one time in a fast paced environment
  • Clear and concise communication skills
  • Experience in tracking customer journey across multiple devices and provide a holistic view of performance drivers
  • Strong analytical skills with the ability to draw insights and learnings from reports
  • Proven ability for innovation and ability to bring new ideas to the table to continue to advance the business
  • Experience managing a holistic budget
  • 7+ years marketing experience in a goal-oriented organization
  • Experience setting and achieving quantitative goals for both brand and direct response objectives 

Job Type: 

  • 40 hours/week, 8 Month Assignment