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Sr. Marketing Manager

Digital Marketing | Sunnyvale, CA | Full Time, Contract, and Temporary

Job Description

Sr. Marketing Manager 10662 

A leading professional networking and development company is seeking a Sr. Marketing Manager. The successful candidate will own the overall strategic AdTech Web Tracking and Tagging program, its success, and the measurement and execution of its goals. The ideal candidate has prior experience working with tag management systems, web analytics, third-party tags, and tracking. The company offers a great work environment!

Sr. Marketing Manager Pay and Benefits:

  • Hourly pay: $85 - $95/hr
  • Worksite: Leading professional networking and development company (Remote)
  • W2 Employment, Group Medical, Dental, Vision, Life, 401k
  • 40 hours/week, 12 Month Assignment

Sr. Marketing Manager Responsibilities: 

  • Own the overall strategic AdTech Web Tracking and Tagging program, its success, and measurement and execution of its goals.
  • Maintain a deep understanding of MarTech stack, business & strategy for key marketing initiatives across multiple business units, especially related to paid channels.
  • Lead and represent Marketing in compliance and privacy regulation/best practices partnering with Legal, Security and Trust teams.
  • Stay up to date and drive discovery of capabilities, platforms or technologies to mitigate upcoming industry and regulatory changes.
  • Plan, scope and feature set of AdTech requirements with partners, including Marketing, Product, User experience and Engineering.
  • Lead cadence of regular syncs with partners to understand the progress of new tagging requests and other AdTech capabilities.
  • Build relationships with cross-functional teams to resolve issues and prioritize across multiple stakeholders.
  • Manage end-to-end strategy, management and process of tagging requirements and requests: including documentation, requirements gathering, tag implementation in the TMS (Tealium) and QA/testing.
  • Work with our engineering partners on troubleshooting issues.
  • Perform and manage tag and cookie audits (e.g. using ObservePoint).
  • Build strong relationships with marketing leadership to educate and influence their marketing efforts.

Sr. Marketing Manager Qualifications: 

  • 8+ years of experience working with tag management systems, web analytics (e.g. Google Analytics), third party tags, and tracking.
  • 3+ years of agency experience planning, set-up, and campaign optimization of paid media across multiple channels. 
  • Bachelor’s degree.
  • Knowledge of the digital advertising ecosystem and advertising technology.
  • Results-driven personality that is comfortable bringing order to ambiguity, has the ability to work in a self-guided manner and isn't afraid to question the status quo.
  • Strong attention to detail.
  • Proven ability to manage multiple, competing priorities simultaneously.
  • Ability to collaborate with multiple teams, such as paid media, marketing, product, engineering, and external agency partners.
  • Proficiency at learning complex software solutions.
  • Strong communication, interpersonal, and support skills.
  • Demonstrate resourcefulness, motivation, initiative, and leadership.
  • Great team player with a sense of humor.
  • Strong understanding of digital MarTech/AdTech ecosystems and products as well as website technology/how websites work (coding skills not required, but understanding what to look for) is preferred.
  • Comfortable being subject matter expert for compliance/privacy regulations items impacting digital marketing is preferred.
  • Interest to learn and understand our specific microsites and products environment, and our information security, compliance, and privacy requirements are preferred.
  • Excellent analytical and problem-solving skills are preferred.
  • Strong documentation, coordination, and project management skills are preferred.