SEO/GEO Manager

SEO/GEO Manager ROCGJP00039147SEO

• Hourly pay: $60-$70/hr
• Worksite: Leading biotechnology company (South San Francisco, CA 94080 - Open to remote candidates in the United States, May be required to travel approximately four times per year)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program
• 40 hours/week, 12 Month Assignment

A leading biotechnology company is seeking an SEO/GEO Manager (Search Engine Optimization/Generative Engine Optimization Manager). The successful candidate will lead the evolution of our organic discovery strategy, bridging the gap between traditional SEO and Generative Engine Optimization (GEO). This role will ensure that, whether a patient, caregiver, or Healthcare Professional (HCP) asks Google, ChatGPT, or Perplexity about our therapies, they find accurate, compliant, and helpful information.

SEO/GEO Manager Responsibilities:

• Advanced SEO & GEO Strategy:
  • Beyond Keywords: Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data.
  • Generative Engine Optimization (GEO): Lead the strategy for "Answer Engine Optimization." Audit and optimize content specifically for visibility in AI Overviews (AIO), ChatGPT, Claude, and Perplexity. Focus on citation authority, structured data, and content architecture.
• AI Workstreams & Innovation:
  • AI Workflow Integration: Collaborate with agency partner to develop internal, compliant AI tools to simplify SEO tasks like metadata generation, site and AI search analysis.
  • AI Search: Make content recommendations for conversational queries, ensuring natural language processing (NLP) models can easily parse and retrieve our answers.
• Cross-Functional Leadership & MLR Navigation:
  • Regulatory Partnership: Act as the bridge between "Fast SEO" and "Safe Pharma." Work closely with the Medical, Legal, and Regulatory (MLR) teams to educate them on why certain SEO edits (e.g., FAQ, schema, content blocks) are necessary, while understanding the non-negotiable boundaries of FDA compliance.

SEO/GEO Manager Qualifications:

• 7+ years in SEO/Digital Marketing, with at least 2 years specifically in a highly regulated industry (Pharma, Biotech, Finance, or Insurance).
• GEO & AI Fluency: Demonstrated understanding of how LLMs impact search.
• Experience optimizing for AI-driven platforms (AIO, Perplexity, etc.) is a strong plus.
• Deep proficiency in Schema.org and knowledge Graph architecture.
• Familiarity with SEO tools like Google Search Console, SEMRush, etc.
• Experience navigating MLR/PRC review cycles.
• Exceptional ability to influence without authority and communicate technical concepts to non-technical stakeholders.

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