Your browser cookies must be enabled in order to apply for this job. Please contact if you need further instruction on how to do that.

Senior Manager, Product Marketing

Marketing | Newark, NJ | Full Time, Contract, and Temporary

Job Description

Senior Manager, Product Marketing 1006651

A leading podcast and audiobook company is seeking an experienced, strategic, and highly collaborative Senior Manager, Product Marketing. The successful candidate will lead the charge for evolving and optimizing the company's portfolio of consumer subscription products. The ideal candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative, and not afraid to take risks. The company offers a great work environment!

Senior Manager, Product Marketing Benefits:

  • Worksite: Leading podcast and audiobook company (Newark, NJ 07102)     
  • W2 Employment, Group Medical, Dental, Vision, 401k, PSL

Senior Manager, Product Marketing Responsibilities: 

  • Develop business and marketing strategies that layout clear, compelling conversion theses and differentiated positioning against evolving audience needs

  • Craft a robust learning agenda for portfolio insights in partnership with research and analytics teams keeping the business on the leading edge for emerging trends impacting our portfolio

  • Write and present clear business cases that bring together customer insights, research, financial data, and analytics to assess the potential for new to market initiatives

  • Champion the customer needs and product purpose across the organization to gain buy-in and ensure cohesive, seamless execution across all functions

  • Work closely with product management and UX to establish key product requirements based on customer and market feedback and ensure end-to-end customer experiences are compelling, intuitive, and highly personalized

  • Own go-to-market strategy and oversee launch execution for new products, features, and benefits that drive impact across consumer subscription tiers

  • Translate customer needs into clear value props, messaging, and marketing claims, from top-of-funnel awareness messages to key points along the customer journey

  • Partner with the Communications team to craft our external story and press strategy and with marketing to execute cohesive campaigns that drive customer demand and engagement

  • Partner with Finance, Analytics, and Data Science to define and measure success and forecast business impact

  • Establish go-to-market best practices within the organization; create and socialize frameworks that drive efficiency, confidence, and cohesion of implementation

  • Take on other responsibilities as needed against the swiftly changing needs of our customers and business 

Senior Manager, Product Marketing Qualifications: 

  • 7+  years of experience in product marketing, marketing, and/or business strategy
  • Demonstrated experience in driving successful go-to-market strategies for new and existing products
  • Highly organized and incredibly skilled at connecting dots, from strategy through to execution
  • Highly data-driven and well-versed in insights of all forms, with the ability to evaluate the “why” of problems before jumping to the “what” or “how”
  • A general people person who excels at championing ideas to get buy-in (amongst executive stakeholders) and/or generate excitement (amongst all stakeholders)
  • Demonstrated aptitude for solving unforeseen problems creatively and with urgency
  • Strong analytics and business case development skills
  • Experience in membership-based business models is preferred.
  • Experience in content and/or media companies a plus.

Job Type: 

  • 40 hours/week, 4 Month Assignment