Audience Engagement & Lifecycle Marketing Specialist

Audience Engagement & Lifecycle Marketing Specialist

• Hourly pay: $45-$60/hr (Pay varies based on the candidate's experience and location)
• Worksite: Leading music streaming company (Remote, Candidates must be located in the United States, Candidates in Eastern and Central time zones are preferred)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 20-25 hours/week, 5 Month Assignment

A leading music streaming company seeks an Audience Engagement & Lifecycle Marketing Specialist to support campaign operations across email, push, in-app messaging, and on-platform advertising. This role will help improve planning, execution, and testing processes while working cross-functionally with teams like Analytics, Content Programming, and Creative. The successful candidate will have a strong background in digital marketing or product management, experience with Adobe Campaign, and the ability to manage multiple priorities independently.

Audience Engagement & Lifecycle Marketing Specialist Responsibilities:

• Support impactful marketing campaigns and strategies across audience engagement channels, including email, push notifications, and on-platform advertising.
• Assist with end-to-end campaign operations from ideation to audience targeting, ensuring flawless execution and performance tracking.
• Collaborate with the audience engagement team to plan monthly campaign calendars and develop test strategies to optimize performance.
• Unlock omnichannel insights to drive user engagement and enhance platform experiences.
• Design, build, and maintain a scalable repository for creative testing results and performance reporting, serving as a historical reference and best practices guide.
• Monitor and report on campaign performance, identifying trends or anomalies, troubleshooting issues, and providing clear, actionable insights.
• Manage relationships with key internal stakeholders, including Creative, Operations, Analytics, and Content/Programming teams, to keep campaigns on track.
• Ensure all projects adhere to tight timelines and deliverables, managing multiple initiatives simultaneously.
• Provide ad hoc support to the lifecycle and performance marketing teams as needed.

Audience Engagement & Lifecycle Marketing Specialist Qualifications:

• 3+ years of marketing and/or product management experience.
• Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, or a related field.
• Hands-on experience with Adobe Campaign or similar marketing automation tools.
• Familiarity with platforms such as Airship, Tableau, and ActionIQ is a plus.
• Experience in mobile app marketing, AdTech, content marketing, or subscription-based marketing preferred.
• Proficiency in HTML with the ability to confidently edit and troubleshoot email or web-based code.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Advanced Excel skills, including use of pivot tables and the ability to build campaign-level forecasts and performance reports.
• Excellent written and verbal communication skills, with the ability to convey complex information clearly.
• Highly detail-oriented, proactive, and self-motivated with a strong sense of accountability.
• Demonstrated ability to work independently while collaborating effectively with cross-functional teams.
• Strong analytical skills with a focus on translating data into actionable insights.

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