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Marketing Automation Manager

Digital Marketing | Pleasanton, CA | Full Time, Contract, and Temporary

Job Description

Marketing Automation Manager 2510 

A leading enterprise software solutions company is seeking a Marketing Automation Manager. The successful candidate will manage global lead scoring, lead routing, and campaign optimization efforts as well as contribute to the ongoing design and maintenance of our demand generation systems, including Marketo. The ideal candidate has strong Marketo and Salesforce experience with a background in supporting complex marketing automation implementations. The company offers a great work environment.

Marketing Automation Manager Pay and Benefits:

  • Hourly pay: $70-$80/hr
  • Worksite: Leading enterprise software solutions company (Pleasanton, CA 94588, also open to fully remote - If located in Pleasanton will need to go into office 60% of the time when offices are open) 
  • W2 Employment, Group Medical, Dental, Vision, 401k
  • 40 hours/week, 3 Month Assignment

Marketing Automation Manager Responsibilities:  

  • Create and maintain documentation of the Marketing Automation processes.
  • Collaborate with Sales Operations and IT teams to guide the end-to-end lead flow process and ensure integration between marketing automation and CRM systems.
  • Monitor and troubleshoot marketing automation and lead management issues to ensure optimal delivery and tracking of marketing programs.
  • Work with Digital Marketing to identify, evaluate and implement tools and technology that will enable campaign innovation and improve performance.
  • Oversee the marketing database and segmentation strategy and ensure data quality.
  • Standardize and optimize marketing automation processes and QA procedures to ensure flawless delivery of campaigns.
  • Document processes and communicate improvements to increase the marketing team’s ability to deliver marketing programs efficiently.

Marketing Automation Manager Qualifications: 

  • 3-4 years of Marketing Automation experience.
  • Bachelor's Degree in Marketing, Business Management, Computer Science, or a related field.
  • Strong Marketo and Salesforce experience with a background in supporting complex marketing automation implementations.
  • Past hands-on experience scaling demand generation programs including nurture and other outbound programs.
  • Experience operating in an integrated campaign environment that includes PPC, SEO, display, and social ad platforms.
  • Document processes and communicate improvements to increase the marketing team’s efficiency.
  • Solid business sense balanced with technical aptitude.
  • Project management experience is a plus.
  • Service-oriented attitude and ability to thrive in a fast-paced environment.