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Customer Lifecycle Manager (H)

Digital Marketing | Newark, NJ | Full Time, Contract, and Temporary

Job Description

Customer Lifecycle Manager 966310 (H)

A leading podcast and audiobook company is seeking a Customer Lifecycle Manager to help the Member Engagement team execute and automate campaigns and journey triggers, and increase test & learn output by 30%, driving more testing across the site, app, email, and push, bringing in value through improvements to retention and engagement metrics. The company offers a great work environment!

Customer Lifecycle Manager Benefits:

  • Worksite: Leading podcast and audiobook company (Newark, NJ 07102)   
  • W2 Employment, Group Medical, Dental, Vision, 401k, PSL

Customer Lifecycle Manager Responsibilities: 

  • Work together with the Senior Manager, Member Engagement to create long term strategies to scale marketing and drive significant results
  • Manage end to end scheduling, planning, and execution across multiple channels
  • Lead general campaign management activities working alongside our marketing operations team on execution
  • Optimize campaigns through segmentation, creative, offer and channel testing
  • Interact with the creative team to develop marketing creative and customer journey flows
  • Maintain and optimize existing engagement marketing automation journeys
  • Lead the test and learn plan to optimize our creative, offer, and targeting strategies across various touchpoints throughout the customer journey
  • Develop and maintain a marketing scorecard to track performance and report out on key metrics

Customer Lifecycle Manager Qualifications: 

  • 2+ years experience developing and launching Email, Site, and App marketing campaigns.
  • Strong project management, organization, and prioritization skills.
  • Strong strategic and analytic skills, including the ability to understand data and gain key insights to drive the business.
  • Experience with Email deployment systems and Marketing Automation tools a plus.
  • Process-driven and energetic self-starter.

Job Type: 

  • 40 hours/week, 9 Month Assignment