Franchise Marketing Strategist

About FACE FOUNDRIÉ:

We are a leading franchise organization with a strong network of franchisees across 50 locations. Our company is dedicated to supporting our franchise partners by providing them with the tools, resources, and expertise they need to succeed. As a Franchise Marketing Strategist, your primary responsibility will be to assist our franchisees in developing effective marketing strategies, creating comprehensive marketing plans, and executing marketing initiatives to drive business growth and brand visibility.

Role Overview:

We are seeking a dynamic and experienced Franchise Marketing Strategist to join our team. In this role, you will collaborate closely with our franchisees to understand their unique needs, market dynamics, and target audience. You will provide guidance, support, and strategic recommendations to help them develop and implement successful marketing campaigns. The ideal candidate is a strategic thinker, an excellent communicator, and has a proven track record in marketing strategy development and execution.

Responsibilities:

• Collaborate with franchisees to understand their business objectives, target markets, and competitive landscape.

• Develop comprehensive marketing strategies aligned with each franchisee's goals and overall brand strategy and guidelines.

• Assist franchisees in creating detailed marketing plans, including budget allocation, target audience identification, and marketing channels selection.

• Conduct market research and competitor analysis to identify opportunities, trends, and best practices to inform marketing strategies.

• Provide guidance and support to franchisees in executing their marketing plans, ensuring consistent brand messaging and adherence to quality standards.

• Advise franchisees on the selection and utilization of marketing tools and technologies to enhance their marketing efforts.

• Assist in the development of marketing collateral, promotional materials, and advertising campaigns for franchisees.

• Monitor and analyze marketing performance metrics, such as lead generation, customer acquisition, and campaign ROI, and provide actionable insights and recommendations for improvement.

• Stay up to date with industry trends, emerging marketing techniques, and digital marketing strategies to ensure franchisees are utilizing the most effective marketing practices.

• Conduct regular training sessions, webinars, and workshops for franchisees to enhance their marketing knowledge and skills.

• Collaborate with the central marketing team to ensure alignment between franchisee marketing initiatives and overall brand strategies.

• Support the development and implementation of national marketing campaigns that benefit the entire franchise network.

Qualifications:

• Bachelor's degree in marketing, business administration, or a related field.

• Proven experience (2-3 years) in marketing strategy development, preferably in a franchise or multi-location organization.

• Strong understanding of marketing principles, including market segmentation, targeting, positioning, and campaign execution.

• Excellent strategic thinking and problem-solving skills, with the ability to analyze complex situations and develop effective solutions.

• Exceptional communication and interpersonal skills, with the ability to build strong relationships with franchisees and effectively convey marketing concepts and strategies.

• Knowledge of digital marketing channels and techniques, including social media, content marketing, email marketing, and search engine optimization.

• Proficiency in using marketing analytics tools to track and measure campaign performance.

• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.

• Strong leadership skills with the ability to influence and inspire franchisees to embrace marketing strategies.

• Understanding of the franchise business model and the unique marketing challenges faced by franchisees is a plus.

• Must be willing to work in office M-F

• Must be willing and able to travel for select Grand Openings
  

If you are a strategic thinker with a passion for helping others succeed, we invite you to join our team as a Franchise Marketing Strategist. Together, we will empower our franchisees to achieve their marketing goals and drive overall business growth.