Brand Experience Lead

About FACE FOUNDRIÉ

FACE FOUNDRIÉ is an efficient and effective facial bar providing affordable, approachable, and accessible skincare in a modern, inclusive environment. We specialize in all things face — facials, lashes, brows, and skincare — and are setting the new standard in the $9 billion skincare services industry.

Our local vision is to create a welcoming destination in West Des Moines where every client feels seen, cared for, and confident in their skincare journey. We aim to grow our community through client acquisition, creative partnerships, and engaging local events, making skincare approachable, exciting, and personal.

We’re seeking individuals passionate about skincare, driven by innovation, and eager to drive growth and create meaningful connections within the local community. Join us as we redefine skincare because when you feel good, you do good.

Role Overview

The Brand Experience Lead is a key member of our team, responsible for leading the front bar, driving client acquisition, cultivating creative partnerships, and executing local marketing and events initiatives. This role bridges operations, marketing, and guest engagement to ensure every client interaction reflects the FACE FOUNDRIÉ brand and fuels our growth.

Key Responsibilities

Client Acquisition & Guest Experience

• Drive client acquisition by creating memorable, elevated guest experiences.

• Greet guests warmly and professionally, ensuring timely service and client satisfaction.

• Maintain accurate Skin ID cards and track client engagement for retention and follow-up.

• Achieve individual and store sales goals (services, retail, memberships).

• Coach and mentor the front bar team to ensure consistent, high-quality experiences.

Growth & Partnerships

• Build and maintain creative local partnerships with businesses, influencers, and community organizations.

• Identify opportunities to grow studio revenue, expand membership, and increase average ticket.

• Collaborate with the Manager on staffing, scheduling, and operational efficiencies to support growth.
  

Marketing & Content Creation

• Execute local marketing initiatives that drive traffic, engagement, and client bookings.

• Support social media content creation, email campaigns, and in-store promotions.

• Ensure all print and digital materials are on-brand and approved.

• Submit marketing and creative requests as needed.
  

Event Coordination

• Plan and execute in-store and community events to increase brand visibility and drive new client acquisition.

• Collaborate with local partners to create innovative events and activations that strengthen community presence.
  

Training & Development

• Train new and existing Front Bar team members on service standards, product knowledge, and sales techniques.

• Assist the Manager in ongoing coaching, accountability, and professional development.

• Conduct product, retail, and membership trainings as needed.

What We’re Looking For

• Passion for skincare, community engagement, and driving growth.

• Strong communication, leadership, and organizational skills.

• Creativity in marketing, partnerships, and events.

• Proactive, flexible, and enthusiastic about contributing to all aspects of the business.

• Ability to work a flexible schedule which will include nights and weekends (events-focused).

Why Join FACE FOUNDRIÉ?

• Drive Local Growth: Play a key role in acquiring clients, creating partnerships, and increasing revenue.

• Career Development: Gain hands-on experience in operations, guest experience, marketing, and community engagement.
  
  

Dynamic, Community-Focused Environment: Join a fast-growing brand in a fun, locally-focused setting where your efforts make a real impact.