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Marketing Manager

Marketing | Newark, NJ | Full Time, Contract, and Temporary

Job Description

Marketing Manager 822384 

The Content Marketing team is looking for a smart, organized, results-oriented marketer to ensure the sales success of a slate of key titles. This will include identifying target customers; selecting the right promotional channels to leverage; partnering with designers to develop creative assets; building promotional experiences, including landing pages and emails; and execution, testing, and reporting. The right candidate will demonstrate experience managing and optimizing end-to-end digital campaigns, a track record of goal achievement, tireless attention to detail, and a knack for partnering effectively with other teams.

Responsibilities:

  • Achieve sales goals for a slate of key titles
  • Leverage segmentation for laser-focused targeting
  • Develop messaging and imagery in partnership with our internal Creative team
  • Build promotional pages, emails, and action incentives using our proprietary tools
  • Set up placements in company-owned communications channels
  • Test and optimize to improve our tactics and expand our promotional toolset
  • Manage highly visible, customer-facing features with a holistic sensitivity to our multi-faceted, personalized, always-on user experience
  • Ensure fulfillment of negotiated promotional commitments
  • Use data and analytics to inform campaigns, report on results, and drive innovation

Requirements:

  • Minimum of 4 years’ experience in online marketing/merchandising
  • Strong organizational skills with the proven ability to handle multiple projects and move quickly and proactively to deliver results
  • Strong analytical capability and experience managing success metrics
  • Experience working cross-functionally and wrangling multiple partners/stakeholders
  • Excellent verbal and written communication skills
  • Experience guiding the development of promotional creative assets
  • Proficient in MS Office, with demonstrated ability to pick up new/proprietary tools
  • Passion for media

 Preferred Qualifications:

  • Experience with A/B testing
  • Passion for books/listening
  • Media industry experience
  • Basic HTML skills and a general understanding of web development

Newark, NJ 07102                  9 Month Assignment