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App Content Discovery Manager

Digital Marketing | Newark, NJ | Full Time, Contract, and Temporary

Job Description

App Content Discovery Manager 846054 

The Content Discovery & Engagement team is looking for a smart, organized, results-oriented marketer to help customers discover their next great listen within our app platforms. This will include identifying target customers; leveraging personalization and editorial capabilities; building discovery experiences across content formats; and execution, testing, and reporting. The right candidate will demonstrate experience managing and optimizing digital campaigns, a track record of goal achievement, tireless attention to detail, and a knack for partnering effectively with other teams.

 Responsibilities:

  • Schedule content across key discovery touchpoints in the apps
  • Leverage segmentation for laser-focused targeting
  • Develop messaging and imagery in partnership with our internal Creative team
  • Maintain a fresh and relevant app discovery experience across a variety of cohorts
  • Test and optimize to improve our discovery and engagement KPIs
  • Manage highly visible, customer-facing features with a holistic sensitivity to our multi-faceted, personalized, always-on user experience
  • Build promotional pages and action incentives using our proprietary tools
  • Set up placements in company-owned communications channels
  • Use data and analytics to inform campaigns, report on results, and drive innovation

Requirements:

  • Minimum of 3 years’ experience in online marketing/merchandising
  • Strong organizational skills with the proven ability to handle multiple projects and move quickly and proactively to deliver results
  • Strong analytical capability and experience managing success metrics
  • Experience working cross-functionally with multiple partners/stakeholders
  • Excellent verbal and written communication skills
  • Experience guiding the development of promotional creative assets
  • Proficient in MS Office, with demonstrated ability to pick up new/proprietary tools
  • Preferred Qualifications
  • Experience with A/B testing
  • Passion for books/listening
  • Basic HTML skills and a general understanding of web development

Newark, New Jersey 07102                          6 Month Assignment