Senior Manager, Product Marketing

Senior Manager, Product Marketing 929752

This role requires a combination of strategic thinking and operational excellence, a passion for results, and an attitude that anything is possible. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative, and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.

Responsibilities:

• Develop business and marketing strategies that layout clear, compelling conversion theses and differentiated positioning against evolving audience needs
• Craft a robust learning agenda for portfolio insights in partnership with research and analytics teams keeping the business on the leading edge for emerging trends impacting our portfolio
• Write and present clear business cases that bring together customer insights, research, financial data, and analytics to assess the potential for new to market initiatives
• Champion the customer needs and product purpose across the organization to gain buy-in and ensure cohesive, seamless execution across all functions
• Work closely with product management and UX to establish key product requirements based on customer and market feedback and ensure end-to-end customer experiences are compelling, intuitive, and highly personalized
• Own go-to-market strategy and oversee launch execution for new products, features, and benefits that drive impact across our consumer subscription tiers
• Translate customer needs into clear value props, messaging, and marketing claims, from top-of-funnel awareness messages to key points along the customer journey
• Partner with the Communications team to craft our external story and press strategy and with marketing to execute cohesive campaigns that drive customer demand and engagement
• Partner with Finance, Analytics, and Data Science to define and measure success and forecast business impact
• Establish go-to-market best practices within the organization; create and socialize frameworks that drive efficiency, confidence, and cohesion of implementation
• Take on other responsibilities as needed against the swiftly changing needs of our customers and business

Basic Qualifications:

• 7+  years of experience in product marketing, marketing, and/or business strategy
• Demonstrated experience in driving successful go-to-market strategies for new and existing products
• Highly organized and incredibly skilled at connecting dots, from strategy through to execution
• Highly data-driven and well-versed in insights of all forms, with the ability to evaluate the “why” of problems before jumping to the “what” or “how”
• A general people person who excels at championing ideas to get buy-in (amongst executive stakeholders) and/or generate excitement (amongst all stakeholders)
• Demonstrated aptitude for solving unforeseen problems creatively and with urgency
• Strong analytics and business case development skills
• Thrives on collaborative work; attacks big problems with big ideas and without ego
• Fantastic oral and written communication skills
• Self-motivated, nimble, and highly results-driven in a fast-paced and deadline-driven environment
• Able to embrace ambiguity and adapt to change as needed

Preferred Qualifications:

• Experience in membership-based business models
• Experience in content and/or media companies
• Huge fan of audio content in all forms (podcasts, audiobooks, radio, etc.)

Newark, NJ 07102          6 Month Assignment