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Acquisition Director

Digital Marketing | Newark, NJ | Full Time, Contract, and Temporary

Job Description

Acquisition Director 922013

Responsibilities:

  • Lead the acquisition strategy.  
  • Specifically, manage all acquisition initiatives from idea through execution, working with Canadian colleagues to create innovative solutions to introduce and educate the Canadian customers about our company.
  • Lead cross-functional initiatives with other business team partners in Merchandising, Product, Creative, Technology, Customer Care, UX Design, and Finance to deliver effective solutions.  
  • Proactively identify and resolve issues that may impair the organization’s ability to meet its goals.
  • Manage Canada’s Associate's program and email marketing programs.
  • Provide creative direction on campaign assets and UX optimizations as needed for any and all projects.
  • Identify conversion marketing strategies and testing pipelines (A/B and multivariate) that will support the conversion of relevant prospects into trial members.
  • Conduct tests and deep data-driven analysis that provide insights and new strategies for increasing acquisition results on the surfaces.  
  • Communicate these results in a clear, compelling manner to the management team.
  • Deliver regular reporting on core KPIs and provide weekly/quarterly forecasts respective to those core acquisition metrics.
  • Effectively direct and line manage the activity and development of a focused Marketing Manager.
  • Other responsibilities as defined by evolving business needs for a rapidly growing online business.

Basic Qualifications: 

  • 10+ years of strong digital marketing experience driving acquisition and running promotions and campaigns.
  • Strong leadership skills, coupled with excellent interpersonal and relationship management skills
  • Budget and forecasting management experience, including creating “what if” scenarios.
  • Ability to generate and quickly execute actionable recommendations based on the synthesis and analysis of data.
  • Experience with gathering and utilizing customer insights and turning these insights into successful marketing campaigns
  • Strong analytical and Excel skills.
  • Experience with content management systems and analytics programs, i.e., Adobe Analytics, Test & Target, Audience Manager
  • Self-motivated, nimble, and highly results-driven in a fast-paced and deadline-driven environment.
  • A demonstrated record of partnering with teams (Product and UX) across the organization and influencing to achieve business results across multiple teams who may have different goals.
  • Experience with both desktop and mobile platforms.

Preferred Qualifications: 

  • Marketing experience.
  • MBA or graduate degree.
  • Strong oral and written communication skills.
  • Strong understanding of subscription revenue business models.
  • Fluency in French.
  • Experience marketing in Canada.

Newark, NJ 07102         7 Month Assignment