Acquisition Director

Acquisition Director 922013

Responsibilities:

• Lead the acquisition strategy.  
• Specifically, manage all acquisition initiatives from idea through execution, working with Canadian colleagues to create innovative solutions to introduce and educate the Canadian customers about our company.
• Lead cross-functional initiatives with other business team partners in Merchandising, Product, Creative, Technology, Customer Care, UX Design, and Finance to deliver effective solutions.  
• Proactively identify and resolve issues that may impair the organization’s ability to meet its goals.
• Manage Canada’s Associate's program and email marketing programs.
• Provide creative direction on campaign assets and UX optimizations as needed for any and all projects.
• Identify conversion marketing strategies and testing pipelines (A/B and multivariate) that will support the conversion of relevant prospects into trial members.
• Conduct tests and deep data-driven analysis that provide insights and new strategies for increasing acquisition results on the surfaces.  
• Communicate these results in a clear, compelling manner to the management team.
• Deliver regular reporting on core KPIs and provide weekly/quarterly forecasts respective to those core acquisition metrics.
• Effectively direct and line manage the activity and development of a focused Marketing Manager.
• Other responsibilities as defined by evolving business needs for a rapidly growing online business.

Basic Qualifications: 

• 10+ years of strong digital marketing experience driving acquisition and running promotions and campaigns.
• Strong leadership skills, coupled with excellent interpersonal and relationship management skills
• Budget and forecasting management experience, including creating “what if” scenarios.
• Ability to generate and quickly execute actionable recommendations based on the synthesis and analysis of data.
• Experience with gathering and utilizing customer insights and turning these insights into successful marketing campaigns
• Strong analytical and Excel skills.
• Experience with content management systems and analytics programs, i.e., Adobe Analytics, Test & Target, Audience Manager
• Self-motivated, nimble, and highly results-driven in a fast-paced and deadline-driven environment.
• A demonstrated record of partnering with teams (Product and UX) across the organization and influencing to achieve business results across multiple teams who may have different goals.
• Experience with both desktop and mobile platforms.

Preferred Qualifications: 

• Marketing experience.
• MBA or graduate degree.
• Strong oral and written communication skills.
• Strong understanding of subscription revenue business models.
• Fluency in French.
• Experience marketing in Canada.

Newark, NJ 07102         7 Month Assignment