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Media Planner

Media | Hybrid in New York, NY | Full Time | From $58,500.00 to $65,000.00 per year

Job Description

Account & Client Management

  1. Produces work that delivers on client goals and gains industry recognition for its creativity and results. Constantly seeks and creates creative opportunities in both media choice and usage to increase visibility/impact.
  2. Responsible for day-to-day maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analysis, post-buy analysis, etc.). Maintains detailed and accurate records. Monitors media agreements and contracts with outside media vendors.
  3. Contributes to the development and direction of media strategies and POV’s. Conducts media research, brainstorms, evaluates data, and develops points of view. Understands various media and their applications against client strategies and goals.
  4. Maintains thorough, up-to-date knowledge of client’s business (market share, business priorities, key competitor strategies, etc.).
  5. Communicates effectively with the Media Supervisor, keeping him/her abreast of day-to-day status and flagging and elevating any concerns.

Vendor & Media Evaluation

  1. Owns communication with both internal (buying teams and specialists) and external resources (publications, websites, etc.), to gather and negotiate costs and plan details. Evaluates partners for their relevance in accomplishing client’s strategic goals.
  2. Evaluates inventory against audience segments for a range of media vehicles (display, video, mobile, paid social, native) to determine which would most effectively reach the target audience.
  3. Studies demographic data/consumer profiles to identify desired target audiences for online advertising.
  4. Calculates campaign forecast/projected results, reach and frequency of potential media vehicles.
  5. Stays abreast of key developments/trends/issues in media (e.g., population, demographic, lifestyle, media usage changes).
  6. Maintains effective relationships with media vendors, ensuring Noble People is represented in a positive way.

Campaign Execution & Maintenance

  1. Monitors campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.
  2. Responsible for the preparation of insertion orders and placement of advertising with media vehicles.
  3. Using multiple sources of external data, perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions.
  4. Implements, traffic, troubleshoots, and analyzes digital campaigns using a third-party ad server.
  5. Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary.
  6. Mentors and delegates to Assistant Media Planners on daily tasks in order to grow the Assistant’s knowledge base and expand individual management skills.

 Our Must Haves

  • At least 1-2 years’ experience as a Media Planner in a media agency with hands-on digital planning experience including buying, implementation, analytics, and optimization.
  • Experience managing an Assistant Media Planner preferred.
  • Experience executing and managing buys directly through Facebook and Twitter preferred.
  • Working knowledge of ad servers and Google Analytics required.
  • Ability to multitask, prioritize with multiple projects and clients with different timelines and deliverables.
  • Working knowledge of ad servers and Google Analytics required.
  • Exceptional written, verbal communication skills required.
  • A proven track record of gaining trust and respect by consistently demonstrating sound creative, strategic, and analytical thinking skills.
  • Ability to build and maintain strong interpersonal / professional relationships with employees, vendors, clients, etc.
  • Demonstrated command of Media Research resources, capabilities and limitations.
  • Strong math and analytical skills.
  • Demonstrated understanding of consumer insights and how to put insights into action.
  • Strong attention to detail.
  • Some travel and after hours and work required.

Diversity and Inclusion

Our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiate us as an employer of choice. Our commitment to Equal Opportunity. We are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective. We take care of you.

Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency 7 or more years. We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance. Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.

Noble People is a 100% vaccinated office. Employees must be fully vaccinated against Covid-19 and must provide a record of full vaccination unless granted a lawfully recognized exemption.