Market Development Manager
Grace at Home | Indianapolis IN | Full Time | From $80,000 to $90,000 per year
About Grace at Home
Grace at Home is a provider-led, community-based health and care partner dedicated to improving the health and well-being of those who need care the most, with a deep commitment to high-needs, urban and rural communities. Our local physicians, nurses, and caregivers work together to serve people and the communities they live in, beyond just treating symptoms. We remove barriers by delivering personalized care as close to home as possible, often in-home, because we know a deep understanding of our patient’s race, culture, and environment is critical to delivering improved health outcomes. By empowering patients, providers, and caregivers with the support they need, we strive to make health and care a reality—not a burden—every single day. Join us in creating a better way to care.
Overview
The Market Development Manager plays a key role in expanding Grace at Home’s reach and strengthening our relationships within the community, especially with Assisted Living Facilities (ALFs) and other post-acute partners. This position focuses on building and maintaining partnerships that support patient referrals, enhance visibility, and drive growth across our service markets.
We’re seeking a self-motivated, relationship-driven professional who is passionate about redefining how primary care is delivered in the home and who shares our belief that excellence is not a goal, but a standard.
Key Responsibilities
- Develop and strengthen partnerships with Assisted Living Facilities (ALFs), establishing preferred provider and medical directorship arrangements that promote high-quality, coordinated care.
- Foster ongoing communication between ALF staff, Grace at Home providers, and support teams to ensure seamless collaboration and an exceptional experience for residents and families.
- Represent Grace at Home in ALF marketing and community engagement activities; maintain accurate records of outreach and relationship-building efforts.
- Introduce and orient new providers within facilities, communicating staff updates and workflow enhancements to key facility leaders.
- Build trusted relationshipswith ALF Marketing Directors, Executive Directors, and regional leadership teams to support mutual growth and referral alignment.
- Lead and support social and community engagement initiatives, including participation in events, fairs, and local partnerships that highlight Grace at Home’s mission and services.
- Contribute to digital and print marketing efforts, including social media (LinkedIn, Facebook, Instagram) and community materials that reflect our brand and values.
- Develop and manage relationships with local vendors, DME suppliers, and community resource partners to enhance service delivery and patient experience.
- Educate Grace at Home providers on preferred partnerships, resource relationships, and market trends.
- Promote a collaborative, values-driven culture that reflects Grace at Home’s mission through communication with referral sources, partners, and team members.
Qualifications
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field preferred.
- Minimum of 2 years of experience in sales, business development, or relationship managementin healthcare (home health, senior living, primary care, or value-based care)required.
- Proficiencyin Microsoft Office Suiterequired.
- Experience withAthenaor other EHR platforms preferred.
- Familiarity with CRM or referral tracking tools a plus.
- Exceptional interpersonal and communication skills;written, verbal, and presentation.
- Strong organizational and time management skills with the ability to manage multiple priorities.
- Mission-driven, community-minded, and motivated by purpose and measurable impact.
Benefits
Grace at Home provides all employees working an average of 30+ hours/week with a comprehensive benefits package including the option to enroll in healthcare benefits. The cost of healthcare is shared between the company and the employee.
The working environment and physical requirements of the job include:
Work is performed indoors in a setting with conditioned air and artificial light. Travel to and work in offices or other environments is required.
In this position you will need to communicate with customers, vendors, management, and other co-workers in person and over devices, sometimes with people who are agitated. Regular use of the telephone and e-mail for communication is essential. Sitting for extended periods is common. Must be able to receive ordinary information and to prepare or inspect documents. Lifting of up to 10 lbs. occasionally may be required. Good manual dexterity for the use of common office equipment such as computer terminals, calculator, copiers, and FAX machines. Good reasoning ability is important. Able to understand and utilize management reports, memos, and other documents to conduct business, including the development of spreadsheets and presentation materials
Equal Opportunity & Reasonable Accommodation Statement
Grace at Home is an Equal Opportunity Employer committed to creating an inclusive environment for all employees. We provide equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.
If you require a reasonable accommodation during the application or employment process, please indicate this in your application or speak with your recruiter during the hiring process.
Disclaimer
This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to modify, add, or remove duties as necessary.
