App Content Discovery Manager (H)

App Content Discovery Manager 921882 (H)

The Content Discovery & Engagement team is looking for a smart, organized, results-oriented marketer to help customers discover their next great listen within our app platforms. This will include identifying target customers; leveraging personalization and editorial capabilities; building discovery experiences across content formats; and execution, testing, and reporting. The right candidate will demonstrate experience managing and optimizing digital campaigns, a track record of goal achievement, tireless attention to detail, and a knack for partnering effectively with other teams.

Responsibilities:

• Schedule content across key discovery touchpoints in the apps
• Leverage segmentation for laser-focused targeting
• Develop messaging and imagery in partnership with our internal Creative team
• Maintain a fresh and relevant app discovery experience across a variety of cohorts
• Test and optimize to improve our discovery and engagement KPIs
• Manage highly visible, customer-facing features with a holistic sensitivity to our multi-faceted, personalized, always-on user experience
• Build promotional pages and action incentives using our proprietary tools
• Set up placements in the owned communications channels
• Use data and analytics to inform campaigns, report on results, and drive innovation

Basic Qualifications

• Minimum of 3 years’ experience in online marketing/merchandising
• Strong organizational skills with the proven ability to handle multiple projects and move quickly and proactively to deliver results
• Strong analytical capability and experience managing success metrics
• Experience working cross-functionally with multiple partners/stakeholders
• Excellent verbal and written communication skills
• Experience guiding the development of promotional creative assets
• Proficient in MS Office, with demonstrated ability to pick up new/proprietary tools

Preferred Qualifications

• Experience with A/B testing
• Passion for books/listening
• Basic HTML skills and a general understanding of web development

Newark, NJ 07102        9 Month Assignment