App Content Discovery Manager (H)
Digital Marketing | Newark, NJ | Full Time, Contract, and Temporary
Job Description
App Content Discovery Manager 921882 (H)
The Content Discovery & Engagement team is looking for a smart, organized, results-oriented marketer to help customers discover their next great listen within our app platforms. This will include identifying target customers; leveraging personalization and editorial capabilities; building discovery experiences across content formats; and execution, testing, and reporting. The right candidate will demonstrate experience managing and optimizing digital campaigns, a track record of goal achievement, tireless attention to detail, and a knack for partnering effectively with other teams.
Responsibilities:
- Schedule content across key discovery touchpoints in the apps
- Leverage segmentation for laser-focused targeting
- Develop messaging and imagery in partnership with our internal Creative team
- Maintain a fresh and relevant app discovery experience across a variety of cohorts
- Test and optimize to improve our discovery and engagement KPIs
- Manage highly visible, customer-facing features with a holistic sensitivity to our multi-faceted, personalized, always-on user experience
- Build promotional pages and action incentives using our proprietary tools
- Set up placements in the owned communications channels
- Use data and analytics to inform campaigns, report on results, and drive innovation
Basic Qualifications
- Minimum of 3 years’ experience in online marketing/merchandising
- Strong organizational skills with the proven ability to handle multiple projects and move quickly and proactively to deliver results
- Strong analytical capability and experience managing success metrics
- Experience working cross-functionally with multiple partners/stakeholders
- Excellent verbal and written communication skills
- Experience guiding the development of promotional creative assets
- Proficient in MS Office, with demonstrated ability to pick up new/proprietary tools
Preferred Qualifications
- Experience with A/B testing
- Passion for books/listening
- Basic HTML skills and a general understanding of web development
Newark, NJ 07102 9 Month Assignment