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Acquisition Marketing Manager

Marketing | Newark, NJ | Full Time, Contract, and Temporary

Job Description

Acquisition Marketing Manager 1019906 

A leading podcast and audiobook company is seeking an Acquisition Marketing Manager. The successful candidate will be responsible for driving new member growth through cross-channel promotions, email, and onsite marketing for the company. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative, and not afraid to take risks. The company offers a great work environment!  

Acquisition Marketing Manager Benefits:

  • Worksite:  Leading podcast and audiobook company (Newark, NJ 07102, open to remote) 
  • W2 Employment, Group Medical, Dental, Vision, 401k, PSL
  • 40 hours/week, 6 Month Assignment

Acquisition Marketing Manager Responsibilities: 

  • Handle internal and external traffic sourcing and optimization of the company.
  • Build and grow the display, audio, video house ad program to drive incremental traffic.
  • Identify new acquisition-driving partnerships through building strong relationships with business partners.
  • Create, update, and maintain campaigns through various internal CMS and communication tools.
  • Support the Acquisition team with campaign execution and managing creative and legal approval timelines.
  • Liaise and manage existing external affiliate partners and grow the network of affiliates.
  • Work with Marketing Manager to build and execute conversion rate optimization (CRO) test calendar.
  • Manage the company's Storefront to optimize the prospect flow with testing, special offers, and content promotions.
  • Work with International Product teams to ensure the roll-out of new features.
  • Ensure brand consistency through design and creative updates.
  • Partner cross-functionally with other business team partners in Merchandising, Brand/Creative, Product, Technology, and Customer Care to deliver effective initiatives.
  • Proactively identify and resolve hurdles and roadblocks that may arise during campaign and project launches.
  • Forecast, analyze, and communicate performance results once a campaign has concluded.

Acquisition Marketing Manager Qualifications:  

  • 5+ years of strong digital marketing experience driving acquisition through hands-on onsite optimizations and email campaigns.
  • Bachelor’s degree in Business, Marketing, Economics, or a related field of study required.
  • Experience with web/mobile analytics tools, A/B testing tools such as Adobe Test & Target, and a content management system such as Contentful.
  • Ability to generate and quickly execute actionable recommendations based on the synthesis and analysis of data.
  • Experience with gathering and utilizing customer insights and turning these insights into successful marketing campaigns.
  • Experience in different media mixes (paid/organic) display, audio, video, and user flow optimizations.
  • Strong analytical and Excel skills.
  • Self-motivated, nimble, and highly results-driven in a fast-paced and deadline-driven environment.
  • A demonstrated record of partnering with teams (Product and UX) across the organization and influencing to achieve business results across multiple teams who may have different goals.
  • Strong understanding of subscription revenue business models.
  • Experience with both desktop and mobile platforms.