SVP, Revenue Marketing

Finalsite is seeking an SVP of Revenue Marketing to build and scale a predictable, data-driven pipeline generation engine across the business, while leading the full marketing organization.

This role is intentionally not a traditional brand or communications-focused CMO. Instead, we are prioritizing a highly operational, analytically rigorous marketing leader with a proven track record in marketing operations, demand generation, or revenue operations.

The SVP of Revenue Marketing will own the end-to-end marketing function, including:

• Marketing Operations & Analytics

• Demand Generation

• Product Marketing

• Brand, Content & Communications

• Customer Marketing

However, the primary mandate is to build a scalable marketing operating system and pipeline engine, with direct accountability for:

• Pipeline creation

• Funnel conversion performance

• Marketing attribution and program ROI

Marketing is responsible for approximately 50% of the total pipeline required to achieve bookings targets, with equal focus on new logo acquisition and an expansion strategy driven by cross-sell of additional products within the existing customer base.

WHY THIS ROLE IS CRITICAL

Finalsite is at an inflection point where scaling growth requires disciplined operational rigor with complete visibility into top-of-funnel attribution, performance, and conversion—not incremental brand investment.

The primary opportunity is to build:

• Full funnel visibility from top-of-funnel through closed revenue

• A repeatable, scalable pipeline generation engine

• Clear attribution and ROI measurement across all marketing channels

This role will establish the marketing operating system required to support disciplined growth in a PE-backed environment.

LOCATION

100% Remote - Anywhere within the US

RESPONSIBILITIES

1. Build the Marketing Operating System (Primary Priority)

• Establish a single source of truth across Marketing, BDR, and Sales

• Define and enforce lead lifecycle stages (MQL → SQL → Closed Won)

• Implement multi-touch attribution and pipeline source tracking

• Ensure data integrity across Salesforce and the marketing tech stack

• Deliver real-time visibility into funnel performance and pipeline creation

2. Drive Scalable Pipeline Generation (Primary Priority)

• Build and execute a multi-channel demand generation engine

• Own marketing-sourced and influenced pipeline targets

• Align campaigns to new logo acquisition priorities

• Partner with BDR to ensure conversion from campaigns to pipeline

• Optimize cost per pipeline dollar and overall marketing ROI

3. Lead Product Marketing (Conversion & GTM Effectiveness)

• Define clear, differentiated messaging and positioning across the product portfolio

• Support multi-product go-to-market strategies and launches

• Enable Sales with:

  • Value-based messaging

  • Competitive positioning

  • Sales enablement content

• Improve win rates and deal velocity through stronger positioning

4. Own Brand, Content & Communications (Aligned to Revenue)

• Ensure consistent, high-quality messaging across all channels

• Oversee brand, content, and communications strategy

• Align all brand and content investments to pipeline generation and revenue outcomes

• Maintain strong positioning in the K-12 market while avoiding overinvestment in non-measurable brand initiatives

5. Build Customer Marketing (Expansion & Lifecycle Growth)

• Develop programs to drive cross-sell and upsell pipeline

• Partner with Customer Success to identify expansion opportunities

• Leverage product adoption and lifecycle signals to trigger targeted campaigns

• Support improvements in Net Revenue Retention (NRR)

SUCCESS METRICS

• Marketing contribution to pipeline (target ~50% of total)

• Funnel conversion rates (MQL → SQL → Closed Won)

• Customer acquisition cost (CAC) and pipeline efficiency

• Attribution accuracy and visibility across all marketing channels

• Expansion pipeline contribution and impact on NRR

WHAT THIS ROLE IS NOT

To ensure alignment, we are explicitly not seeking:

• A brand-first or communications-led CMO profile

• A leader primarily focused on awareness, PR, or creative campaigns

• A marketing executive without direct accountability for pipeline and revenue metrics

QUALIFICATIONS AND SKILLS

• 10–15+ years in B2B SaaS marketing

• Proven leadership in:

  • Marketing Operations, Demand Generation, or Revenue Operations

  • Building end-to-end marketing measurement and attribution systems

  • Driving pipeline generation in a growth-stage or PE-backed company

• Demonstrated success owning pipeline targets and revenue contribution

CORE CAPABILITIES

• Deep expertise in:

  • Funnel design and conversion optimization

  • Marketing analytics and attribution

  • Salesforce and modern marketing tech stacks

• Strong operator mindset:

  • Builds systems and processes, not just campaigns

  • Data-driven and execution-focused

• Ability to lead across all marketing disciplines while maintaining clear prioritization on revenue outcomes

RESIDENCY REQUIREMENT

Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.