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SEM Specialist

Digital Marketing | Remote a possibility | Full Time

Job Description

Why work at Cendyn

Do you want to work with some of the best hotel brands in the world? Are you passionate about your talents and thrive in a fast-paced, growing and collaborative environment? Then Cendyn is the place for you.

With an inclusive work environment and community that fuels creativity and innovation, you’ll have the opportunity to make a real impact in the hospitality industry.

Want to join our award-winning digital media team? Apply today!

Job Purpose: 

The ideal candidate for this position will have prior search engine marketing experience, be data-driven, and have proven success managing numerous search engine marketing campaigns. As part of the SEM team, you will create new campaigns, conduct bid management and optimization, and keyword copy in support of client goals. Confidence, accountability and action-oriented attitude are the keys to success.

Job Location:

The position is remote/home office. Strong preference for Boca Raton, FL area or the following states: AZ, CA, FL,GA, MA, MO, NE, NV, OH, PA, TX.

Job Responsibilities: 

Essential Functions: 

  • Build new search campaigns across Google and Bing with a focus on quality assurance 

  • Build new relevant keywords to target within Search campaigns based on search query reports and other relevant keyword research tactics 

  • Creating and implementing relevant ad extensions for all campaigns across Google and Bing 

  • Craft a detailed roadmap with tests for search and meta with the intention of pushing the status quo and improving the overall performance of the accounts 

  • Set up and strategy planning for new clients 

  • Analyze data to provide actionable insights, monitor trends, and leverage dashboard for client  

  • Build knowledge base including keeping current on the latest trends in digital media, attribution, and the role of search in the customer journey 


Required Education and Experience: 

  • BA or BS from accredited college or university 

  • 2-3 years experience executing and managing paid search campaigns 

  • Microsoft Suite, with advanced knowledge of Excel & Powerpoint 

Preferred Education and Experience: 

  • Google Analytics Certified 

  • Knowledge of metasearch campaigns 

  • SA360 experience is a plus 


Expected Competencies: 

  1. Self-motivated, goal oriented, and able to work in a team environment. 

  2. Attention to detail with strong capacity for problem solving 

  3. Proven self-starter with ability to juggle priorities and manage expectations 

  4. Strong interpersonal/communication skills 

What we Offer:

  • Start-up culture with opportunity to make an impact in your role and our team immediately 

  • Compensation corresponding to the value you bring to our team 

  • Excellent on-the-job learning opportunity to grow your skills 

  • Support of a diverse and international team to reach your goals 

  • We are unable to provide relocation assistance for this role  

  • We are unable to provide employment  sponsorship for this role - unrestricted work authorization required 

Company Description:

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. Their software solutions drive sales, marketing, and revenue performance for tens of thousands of hotels across the globe with a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With office headquarters in Boca Raton, FL, USA, and offices around the globe in Germany, Singapore, Thailand, and Japan, Cendyn proudly serves customers in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit 

EEO Statement and Commitment to Diversity 

Cendyn provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Cendyn complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Cendyn expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Cendyn’s employees to perform their job duties may result in discipline up to and including discharge. 

Cendyn is committed to diversity and inclusion, and is unified in our shared values and mission.