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Internal Application: Manager, Paid Social

Digital Marketing | Remote work a possibility | Full Time

Job Description

Why work at Cendyn

Do you want to work with some of the best hotel brands in the world? Are you passionate about your talents and thrive in a fast-paced, growing and collaborative environment? Then Cendyn is the place for you.

With an inclusive work environment and community that fuels creativity and innovation, you’ll have the opportunity to make a real impact in the hospitality industry.

Want to join our award-winning digital media team? Apply today!


Job Purpose: 

The Paid Social Manager will be key in developing overall digital media strategy and owning the execution, optimization and performance of paid social campaigns.  He/she is responsible for planning and managing the paid social strategy across Cendyn’s client portfolio. The position involves ensuring that paid social media efforts are aligned with the rest of the digital tactics, and reporting performance results as part of an overall story. 

Job Location: 

The position is remote/home office. Strong preference for Boca Raton, FL area or the following states: AZ, CA,CO, FL,GA, MA, MO, NE, NV, OH, PA, TX. 

Job Responsibilities: 

  • Lead in the development of sophisticated Paid Social media strategies which accurately address the objectives of the client and will enable us to achieve their goals and KPIs 

  • Ensuring that audits and research are properly utilized to deliver insight-driven/data-driven strategies

  • Analyzing the performance of campaigns and identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs

  • Utilize tagging and tracking to create advanced audience segments from website or social actions 

  • Facilitate the development and documentation of processes for improving operational efficiencies within the team and the group 

  • Experiment with new and alternative ways to leverage paid social media to achieve overall marketing objectives and goals 

  • Execution of Paid Social. This is a hands on role and you will be creating processes for activating social campaigns at each stage of the buying cycle – awareness, consideration, purchase, loyalty. 

  • Measuring for Success: Deliver on the value of paid social strategies and tactics. Identify KPIs and tangible ROI to the business. Conduct ad-hoc reporting for marketing leaders with insightful recommendations. 

  • Partner with Key Marketers: Not only will you be collaborating with our internal team, but you will be sharing your expertise with marketers across the entire product portfolio.  

 Job Requirements: 

  • BA or BS from accredited college or university 

  • At least 3 years of experience working in digital media comprising of paid social media planning/buying within an agency/client environment. Preferably have existing relationships with key social platform partners and have experience managing brand and performance-based paid social advertising campaigns. 

  • Experience in managing data strategy and leveraging 1st party and 3rd party data segments. 

  • Experience in the media planning and buying process and can replicate best practices and establish new processes.  Experience with Campaign Manager and/or Google Marketing Platform  

  • Proven ability to strategize and build paid social media plans from the ground upwards 

  • Strong communication and presenting skills 

  • A self-motivated individual who consistently monitors their respective landscape in order to keep up with industry developments, new tactics and thought leadership 

  • Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Facebook, LinkedIn, Pinterest, etc) 

  • Expert knowledge of Facebook Business Manager and managing multiple client accounts with the platform 

  • Familiarity with Google Analytics and Facebook Analytics 

  • Ability to think on your feet and work independently with limited resources on multiple tasks being deadline driven 

  • Facebook Blueprint Certification preferred 

  • Solid Knowledge of MS Excel application and general knowledge of other office applications, Google work products, and other common applications 

 What we Offer: 

  • Start-up culture with opportunity to make an impact in your role and our team immediately 

  • Compensation corresponding to the value you bring to our team 

  • Excellent on-the-job learning opportunity to grow your skills 

  • Support of a diverse and international team to reach your goals 

  • We are unable to provide relocation assistance for this role  

  • We are unable to provide employment  sponsorship for this role - unrestricted work authorization required 

Company Description: 

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. Their software solutions drive sales, marketing, and revenue performance for tens of thousands of hotels across the globe with a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With office headquarters in Boca Raton, FL, USA, and offices around the globe in Germany, Singapore, Thailand, and Japan, Cendyn proudly serves customers in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit cendyn.com. 

EEO Statement and Commitment to Diversity 

Cendyn provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Cendyn complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Cendyn expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Cendyn’s employees to perform their job duties may result in discipline up to and including discharge. 

Cendyn is committed to diversity and inclusion, and is unified in our shared values and mission.