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Analytics Specialist

Digital Marketing | Remote - NY or Boston | Full Time

Job Description

Job Purpose:

As the Analytics Specialist, you will be utilizing platforms and tools to advance the digital strategy capabilities of Cendyn and our clients. You will be conducting research and analyzing industry data to identify trends/opportunities and will be communicating data and learnings through reports and presentations. The idea candidate will be very passionate about doing research in the hospitality industry and be able to transform information to all stakeholders.

 Essential Functions:

  1. Participate in analytics solution design and implementation for hotel websites and third-party shopping carts
  2. Collaborate with various internal teams and third-party vendors to ensure successful completion of analytics deliverables in a timely manner.
  3. Produce reporting and perform analysis on hotel website traffic and conversion by funneling in data from various data sources into Google Data Studio.
  4. Train clients and internal teams on Google Analytics and other analytics related platforms
  5. Work with Account Managers and clients to answer analytics and reporting related questions

 

 

Non-Essential Functions:

N/A

 

Requirements:

Required Education and Experience:

  1. BA or BS with strong analytical skills
  2. 1-2 year(s) of experience in web analytics field
  3. Passionate about making sense of data
  4. Experience with Google Analytics and Data Studio
  5. Familiar with Google Tag Manager
  6. Working knowledge of SQL (MySQL or BigQuery)
  7. Fluency with MS Excel

 

Preferred Education and Experience:

  1. Salesforce experience a Plus
  2. Experience reporting on and analyzing e-commerce websites
  3. Hands-on JavaScript and HTML knowledge
  4. Familiarity with the hospitality industry
  5. Experience with Adobe Analytics and Adobe Tag Manager (DTM/LAUNCH)
  6. Experience with Adobe Audience Manager

 

Expected Competencies:

  1. Strong attention to detail is a must
  2. Ability to follow precise directions and manage time well
  3. Strong desire to learn in a fast paced, results driven environment
  4. Must be a team player who is comfortable with feedback (both internally and from clients)
  5. Can juggle multiple projects simultaneously
  6. Excellent written, verbal, and interpersonal skills with the ability to interact with people at all levels of the organization
  7. Ability to organize thoughts and present information in an informative, relevant and concise manner to internal and external stakeholders
  8. Resourceful and strategic mindset
  9. Strong work ethic
  10. Excellent communication skills with the ability to effectively interface with all levels and departments on a formal, informal, written and verbal basis
  11. Google Analytics and/or AdWords certification a plus

 

Work Environment:

This job operates in an office environment. Working in an office environment requires a high degree of discipline and the ability to work with others in a moderately noisy open office environment with centrally controlled head/AC setting.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

Position Type/Expected Hours of Work:

This is a full-time position. Days and hours of work are Monday through Friday, 9:00 a.m. to 5 p.m.

Travel:

This position requires up to 5% travel. Travel may be outside the local area and overnight

 

EEO Statement

Cendyn provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Cendyn complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Cendyn expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Cendyn’s employees to perform their job duties may result in discipline up to and including discharge.

 

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.