Sr. Media Manager
Media | Newark, NJ | Full Time, Contract, and Temporary
Job Description
Sr. Media Manager 961182
A leading audiobook company is looking for an experienced senior manager to help drive the overall business across various media disciplines. The company offers a great working environment!
Sr. Media Manager Benefits:
- Worksite: Leading digital audiobook and podcast platform (Newark, NJ 07102)
- W2 Employment, Group Medical, Dental, Vision 401k, PSL
Sr. Media Manager Responsibilities:
- Oversight and ownership of media/creative evaluation, coordination, strategy and management
- Reporting/Analytics based on creative – pulling, analyzing and creating insights based on creative performance to further optimize media and generate efficiency (maximize investment and ROI)
- Specific channels will include Hispanic, Mobile App Install, and audio
- Evaluation of assets/creative across Premium Plus and Plus – what is working and what isn’t, where should we focus resources, etc.
- Reporting/Analytics based on creative – pulling, analyzing and creating insights based on creative performance to further optimize media and generate efficiency (maximize investment and ROI)
- Paid Media lead (management and coordination) of ad hoc initiatives – also ensuring they work in complement with each other and our general BAU media
- Cadence based on workload and bandwidth
- Collaborate across marketing and brand teams to develop multi-channel creative and messaging strategies – includes creation of content calendar, creative rotation recommendations based on media results, etc.
- Specific channels will include Hispanic, Mobile App Install, and audio
- Additional channels/media would be based on bandwidth
- Coordination across various creative teams to help gather assets and ensure distribution
- Work on content rights and approvals where needed
- Support ticketing requests/tracking, spec sheet creation, trafficking management across agencies
- Work with agencies on test plans and campaign optimizations (requires assessing analytics and campaign results)
- Focus on specific Channels such as MAI, Hispanic, and Audio
- Campaign led for initiative and tactical optimizations across key channels (MAI, Audio, and Hispanic)
- Work with Hispanic lead to oversee certain aspects of US Hispanic business (i.e. improving customer UX, establishing onboarding emails, improve efficiencies across channels)
- Position will require communications and constant collaboration with marketing teams such as site side acquisition, MOPs, member retention, etc.
- Additional flex support across media channels
- Channels to include Mobile App Install, and audio, among others
- Additional channels/media would be based on bandwidth
- Proactive thinking on how to improve process and overall project management
- Help to manage and update budgets and finance documents
Sr. Media Manager Qualifications:
- Experience in project management
- Preferred experience working with media agencies
- Firm understanding of the overall media landscape as we as a fairly comprehensive knowledge of most paid media channels (display, social, radio, TV, OOH, OLV, mobile app, etc.)
- Always up to speed on marketing trends with a keen understanding of ad formats, specifications and the different tactics
- Ability to manage multiple projects at one time in a fast paced environment
- Clear and concise communication skills
- Experience in tracking customer journey across multiple devices and provide a holistic view of performance drivers
- Strong analytical skills with the ability to draw insights and learnings from reports
- Proven ability for innovation and ability to bring new ideas to the table to continue to advance the business
- Experience managing a holistic budget
- 7+ years marketing experience in a goal-oriented organization
- Experience setting and achieving quantitative goals for both brand and direct response objectives
Job Type:
- 40 hours/week, 8 Month Assignment