Sr. Media Manager

Sr. Media Manager 961182 

A leading audiobook company is looking for an experienced senior manager to help drive the overall business across various media disciplines. The company offers a great working environment! 

Sr. Media Manager Benefits:

• Worksite: Leading digital audiobook and podcast platform (Newark, NJ 07102)
• W2 Employment, Group Medical, Dental, Vision 401k, PSL

Sr. Media Manager Responsibilities: 

• Oversight and ownership of media/creative evaluation, coordination, strategy and management
  • Reporting/Analytics based on creative – pulling, analyzing and creating insights based on creative performance to further optimize media and generate efficiency (maximize investment and ROI)
    • Specific channels will include Hispanic, Mobile App Install, and audio
    • Evaluation of assets/creative across Premium Plus and Plus – what is working and what isn’t, where should we focus resources, etc.
• Paid Media lead (management and coordination) of ad hoc initiatives – also ensuring they work in complement with each other and our general BAU media
  • Cadence based on workload and bandwidth
  • Collaborate across marketing and brand teams to develop multi-channel creative and messaging strategies – includes creation of content calendar, creative rotation recommendations based on media results, etc.
    • Specific channels will include Hispanic, Mobile App Install, and audio
    • Additional channels/media would be based on bandwidth
  • Coordination across various creative teams to help gather assets and ensure distribution
  • Work on content rights and approvals where needed
  • Support ticketing requests/tracking, spec sheet creation, trafficking management across agencies
• Work with agencies on test plans and campaign optimizations (requires assessing analytics and campaign results)
  • Focus on specific Channels such as MAI, Hispanic, and Audio
• Campaign led for initiative and tactical optimizations across key channels (MAI, Audio, and Hispanic)
• Work with Hispanic lead to oversee certain aspects of US Hispanic business (i.e. improving customer UX, establishing onboarding emails, improve efficiencies across channels)
  • Position will require communications and constant collaboration with marketing teams such as site side acquisition, MOPs, member retention, etc.
• Additional flex support across media channels
  • Channels to include Mobile App Install, and audio, among others
  • Additional channels/media would be based on bandwidth
• Proactive thinking on how to improve process and overall project management
• Help to manage and update budgets and finance documents 

Sr. Media Manager Qualifications:  

• Experience in project management
• Preferred experience working with media agencies
• Firm understanding of the overall media landscape as we as a fairly comprehensive knowledge of most paid media channels (display, social, radio, TV, OOH, OLV, mobile app, etc.)
• Always up to speed on marketing trends with a keen understanding of ad formats, specifications and the different tactics
• Ability to manage multiple projects at one time in a fast paced environment
• Clear and concise communication skills
• Experience in tracking customer journey across multiple devices and provide a holistic view of performance drivers
• Strong analytical skills with the ability to draw insights and learnings from reports
• Proven ability for innovation and ability to bring new ideas to the table to continue to advance the business
• Experience managing a holistic budget
• 7+ years marketing experience in a goal-oriented organization
• Experience setting and achieving quantitative goals for both brand and direct response objectives 

Job Type: 

• 40 hours/week, 8 Month Assignment