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Senior Manager, Product Marketing

Digital Marketing | Newark, NJ | Full Time, Contract, and Temporary

Job Description

Senior Manager, Product Marketing 929752

This role requires a combination of strategic thinking and operational excellence, a passion for results, and an attitude that anything is possible. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative, and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.

Responsibilities:

  • Develop business and marketing strategies that layout clear, compelling conversion theses and differentiated positioning against evolving audience needs
  • Craft a robust learning agenda for portfolio insights in partnership with research and analytics teams keeping the business on the leading edge for emerging trends impacting our portfolio
  • Write and present clear business cases that bring together customer insights, research, financial data, and analytics to assess the potential for new to market initiatives
  • Champion the customer needs and product purpose across the organization to gain buy-in and ensure cohesive, seamless execution across all functions
  • Work closely with product management and UX to establish key product requirements based on customer and market feedback and ensure end-to-end customer experiences are compelling, intuitive, and highly personalized
  • Own go-to-market strategy and oversee launch execution for new products, features, and benefits that drive impact across our consumer subscription tiers
  • Translate customer needs into clear value props, messaging, and marketing claims, from top-of-funnel awareness messages to key points along the customer journey
  • Partner with the Communications team to craft our external story and press strategy and with marketing to execute cohesive campaigns that drive customer demand and engagement
  • Partner with Finance, Analytics, and Data Science to define and measure success and forecast business impact
  • Establish go-to-market best practices within the organization; create and socialize frameworks that drive efficiency, confidence, and cohesion of implementation
  • Take on other responsibilities as needed against the swiftly changing needs of our customers and business

Basic Qualifications:

  • 7+  years of experience in product marketing, marketing, and/or business strategy
  • Demonstrated experience in driving successful go-to-market strategies for new and existing products
  • Highly organized and incredibly skilled at connecting dots, from strategy through to execution
  • Highly data-driven and well-versed in insights of all forms, with the ability to evaluate the “why” of problems before jumping to the “what” or “how”
  • A general people person who excels at championing ideas to get buy-in (amongst executive stakeholders) and/or generate excitement (amongst all stakeholders)
  • Demonstrated aptitude for solving unforeseen problems creatively and with urgency
  • Strong analytics and business case development skills
  • Thrives on collaborative work; attacks big problems with big ideas and without ego
  • Fantastic oral and written communication skills
  • Self-motivated, nimble, and highly results-driven in a fast-paced and deadline-driven environment
  • Able to embrace ambiguity and adapt to change as needed

Preferred Qualifications:

  • Experience in membership-based business models
  • Experience in content and/or media companies
  • Huge fan of audio content in all forms (podcasts, audiobooks, radio, etc.)

Newark, NJ 07102          6 Month Assignment