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Product Marketing Manager

Product Management | San Francisco, CA | Full Time, Contract, and Temporary

Job Description

Product Marketing Manager 9701 

A leading professional networking and development company is seeking a Product Marketing Manager. The successful candidate will drive a variety of “Voice of Market” programs, being responsible for the discussion guide, program structure, interview/call execution, & delivery of insights. The ideal candidate has marketing experience, ideally with experience in social, content, and/or community marketing. The company offers a great work environment!

Product Marketing Manager Pay and Benefits:

  • Hourly pay: $50-$60/hr
  • Worksite: Leading professional networking and development company (San Francisco, CA 94105) 
  • W2 Employment, Group Medical, Dental, Vision, 401k, PSL
  • 40 hours/week, 12 Month Assignment, possible conversion

Product Marketing Manager Responsibilities: 

  • Drive a variety of “Voice of Market” programs. Deliver end-to-end VoM programs, including alphas & betas, customer calls, market research surveys, voice of field sessions, and more. Be responsible for the discussion guide, program structure, interview/call execution, & delivery of insights.
  • Influence product roadmap. Successfully influence product strategy with the voice of the market, competitive insights, data, and more.
  • Develop messaging & positioning. Drive messaging development process w/ teammates and partners.
  • Help define and execute go-to-market strategy. Build the launch plan, “quarterback” the execution with cross-functional partners, and own campaign performance conversations w/ leadership.
  • Enable the field. Arm the sales team with education, messaging, and assets that assist in driving external conversations about your product areas.
  • Grow adoption of product areas. Leverage growth marketing tactics, like email and content marketing, to drive product adoption and implement campaigns that continue driving prospects through the funnel.
  • Prove impact and optimize. Stay close to how your activities and campaigns contribute to true north product metrics, in order to define and optimize your performance.

Product Marketing Manager Qualifications:  

  • 5+ years of marketing experience, ideally with experience in social, content, and/or community marketing.
  • 2+ years of Product Marketing experience.
  • BA or BS.
  • Project management experience.
  • Strong interpersonal skills, with the ability to work well cross-functionally with both analytical and creative teams.
  • Active on major social media platforms (FB, IG, Tiktok)
  • Experience with online community management.
  • Experience with gathering and reporting insights.
  • Experience with messaging and go-to-market planning.
  • Experience with launching multi-channel campaigns (comms, email, social, web, events, sales enablement, etc.)
  • Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines.