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Mobile Marketing Manager (H)

Digital Marketing | Newark, NJ | Full Time, Contract, and Temporary

Job Description

Mobile Marketing Manager 967202 (H)

A leading audiobook platform is looking for a Mobile Marketing Manager to support its mobile acquisition strategy. The ideal candidate will have a demonstrated ability to create and execute effective acquisition strategies and launch new marketing programs while working with cross-functional teams. As part of the Performance Marketing Team, the successful candidate will play an instrumental role in acquiring new mobile app customers. The company offers a great work environment!

Mobile Marketing Manager Benefits:

  • Worksite: Leading audiobook platform (Remote, Eastern Time work hours)
  • W2 Employment, Group Medical, Dental, Vision 401k

Mobile Marketing Manager Responsibilities: 

  • Support the development of acquisition initiatives for the app on iOS and Android.
  • Establish, execute and measure the effectiveness of mobile advertising initiatives to drive app installs, free trial sign-ups, and memberships for the app.
  • Leverage the demand-side platform and agency partners to manage and optimize mobile advertising to drive app downloads.
  • Ownership at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing campaign reporting, and solving problems) in partnership with our agency.
  • Take relevant action on insights gained from mobile campaign reporting.
  • Mange creative needs and request new assets as needed to optimize performance.

Mobile Marketing Manager Qualifications: 

  • Bachelor's degree required. 
  • 2-3+ years of experience in mobile app acquisition.
  • History of teamwork and willingness to roll up one’s sleeves to get the job done.
  • Basic understanding of third-party mobile attribution tracking tools.
  • Strong analytical skills with the ability to draw insights and learnings from reports.
  • High attention to detail and proven ability to manage multiple priorities simultaneously.

Job Type: 

  • 40 hours/week, 8 Month Assignment