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Marketing Manager - Paid Media

Marketing | Newark, NJ | Full Time, Contract, and Temporary

Job Description

Marketing Manager, Paid Media 1029456 

A leading podcast and audiobook company is seeking a Marketing Manager of Paid Media. The successful candidate will help drive the overall business across various media disciplines. The ideal candidate must have an understanding of the various awareness channels as well as how those tactics best work in complement with performance media, with the ability to bring a holistic, integrated strategy to life. The company offers a great work environment! 

Marketing Manager, Paid Media Benefits:

  • Worksite: Leading podcast and audiobook company (Newark, NJ 07102) 
  • W2 Employment, Group Medical, Dental, Vision, 401k, PSL
  • 40 hours/week, 5 Month Assignment

Marketing Manager, Paid Media Responsibilities: 

  • Support Flex across media channels and tactics including Video, Audio, OOH, Mobile App Install, Social, Search, and Display.
  • Collect and analyze data both internally as well as with agencies.
  • Work with real-time digital dashboards and distribute to a larger team with insights.
  • Help to manage and update budgets and finance documents.
  • Proactively think about how to improve the process and overall project management.
  • Manage ad hoc projects initiatives as well as cross-functional work with creative, content, and product.

Marketing Manager, Paid Media Qualifications: 

  • 4+ years of marketing experience in a goal-oriented organization.
  • Experience in project management. Preferred experience working with media agencies.
  • Firm understanding of the overall media landscape as we as a fairly comprehensive knowledge of most paid media channels (display, social, radio, TV, OOH, OLV, etc.)
  • Always up to speed on marketing trends with a keen understanding of ad formats, specifications, and the different tactics.
  • Ability to manage multiple projects at one time in a fast-paced environment.
  • Experience in tracking customer journey across multiple devices and provide a holistic view of performance drivers.
  • Strong analytical skills with the ability to draw insights and learnings from reports.
  • Proven ability for innovation and ability to bring new ideas to the table to continue to advance the business.
  • Experience managing a holistic budget.
  • Experience setting and achieving quantitative goals for both brand and direct response objectives.