ACX Marketing Specialist (H)

ACX Marketing Specialist 863278 (H)

The candidate will have excellent communication skills and experience in email generation and analytics, as well as customer-facing copywriting. Detail orientation, customer obsession, and a can-do attitude and the ability to move nimbly will be key to your success. He or she should be a strategic thinker who prioritizes testing and learning as the best way to improve program performance but also operates in a highly tactical way, analyzing traffic data, executing campaigns, and solving problems with data. Lastly, the marketing associate is a passionate advocate for the customer with an eye towards understanding the diverse user perspectives on the platform, as well as the complexities of audiobook creation, while still communicating with plainness and simplicity. You will also need to be comfortable learning new web-based tools and demonstrate an ability to pick up new technology quickly.

Responsibilities:

• Initiate and craft customer-facing marketing campaigns for routine distribution
• Work closely with creative to ensure messaging and aesthetic in creative assets are consistent with the overall intent
• Report against marketing campaign performance and support traffic manager with data needs
• Develop social media content strategies to reach various business objectives, and set and measure to monthly social media goals
• Analyze key metrics to uncover trends and root causes of issues
• Capture the right metrics to influence stakeholders and measure success
• Design, develop and maintain scalable, automated, user-friendly systems, reports, dashboards, etc. that will support our analytical and business needs
• Collaborate internally with PR, onsite editorial, traffic, and analytics teams to build holistic content programs
• Analyze data, write concise metrics recaps and report on the success of our social media channels and content
• Project manage content programs, including developing timelines and managing the legal, financial and administrative needs
• Cross-functional support for our analytics, customer support, and user experience teams 

Qualifications:

• 2-3 years’ experience
• Bachelor's degree in Communications, Business Administration, Marketing, Advertising or related field is preferred
• Exceptional writing skills
• A creative-thinker. Has the ability to populate a high volume of new content ideas, and pivot quickly based on continual learning
• Analytical. Has a keen understanding of social media KPIs by post type and platform, how to track to business objectives and how to analyze data to craft narratives and reports
• Full ownership of projections from inception to execution, with approval checkpoints in between
• Highly organized. Has the ability to work on many projects with moving timelines
• Strong ability to communicate both verbally and in presentation

Newark, NJ 07102        4 Month Assignment