Senior Director, Digital Marketing & Communications

Title: : Senior Director, Digital Marketing & Communications

Location: Brisbane, California

About Us:

Vera Therapeutics (Nasdaq: VERA), is a late clinical-stage biotechnology company focused on developing treatments for serious immunological diseases. Vera’s mission is to advance treatments that target the source of immunologic diseases in order to change the standard of care for patients. Vera’s lead product candidate is atacicept, a fully humanized fusion protein self-administered at home as a subcutaneous weekly injection that blocks both B-cell Activating Factor (BAFF) and A Proliferation Inducing Ligand (APRIL), which stimulate B cells to produce autoantibodies contributing to certain autoimmune diseases, including IgA nephropathy. Vera is also considering evaluating the role of atacicept in other immunologic disorders. Additionally, Vera is developing VT-109, a novel, next-generation dual BAFF/APRIL inhibitor in preclinical development, and MAU868, a monoclonal antibody designed to neutralize infection with BK virus, a polyomavirus that can have devastating consequences in certain settings such as kidney transplant. For more information, please visit: www.veratx.com.

Our values are the cornerstone of our culture. Our values inspire us every day and guide everything we do, from how we hire great people, to advancing our mission together, to achieving our ultimate goal to improve medical treatment for patients suffering from immunological diseases.

Position Summary:

The Senior Director, Digital Marketing & Communications will be responsible for building and executing our integrated digital marketing strategy using lean principles and rapid experimentation. Reporting to the VP of Marketing, this role combines strategic planning with agile execution to drive marketing effectiveness and accelerate business growth through continuous learning and optimization. The ideal candidate will excel at both developing a sustainable strategy for long-term business growth and leading the hands-on execution of digital initiatives.

Responsibilities:

Strategy & Infrastructure Development:

• Architect and implement a flexible digital infrastructure that enables rapid testing, analytics, and scaling of successful initiatives.
• Develop comprehensive data governance and reporting frameworks across marketing functions.
• Create and execute an integrated content strategy using lean methodology and data-driven prioritization.
• Build and lead high-performing marketing teams trained in agile methodologies and experimentation.
• Design and implement a marketing technology stack that enables advanced analytics and automation.

Lean Marketing Implementation & Execution:

• Lead the end-to-end execution of digital marketing initiatives using sprint planning and iterative development.
• Drive continuous optimization of the customer journey through rapid experimentation and A/B testing.
• Manage the digital marketing budget with an emphasis on validated learning and resource optimization.
• Implement agile marketing practices, including rapid testing cycles and iterative improvement.
• Oversee engagement strategies, UX, and content management to maximize engagement.
• Execute paid media, content marketing, email campaigns, and social media strategies.

Analytics & Performance Management:

• Build a comprehensive marketing analytics infrastructure, including multi-touch attribution modeling.
• Establish advanced reporting frameworks that integrate data from multiple sources.
• Develop predictive analytics capabilities to optimize campaign performance.
• Create executive-level dashboards that communicate marketing impact on business objectives.
• Implement systems for rapid hypothesis testing and validation.
• Lead regular performance reviews with stakeholders, presenting data-driven insights.

Cross-Functional Leadership:

• Partner with Sales to implement agile sales enablement processes and tools.
• Collaborate with IT, Legal, Privacy, and Regulatory stakeholders to create unified standards for digital execution.
• Support Business Development with rapid go-to-market strategies.
• Foster cross-functional agile practices to accelerate market learning.

Qualifications:

• Bachelor’s degree; MBA or advanced degree preferred.
• 12+ years of experience in digital marketing strategy and execution, specializing in digital product development, engagement strategy, and customer experience (CX).
• 12+ years of progressive marketing experience in the pharmaceutical/biotech industry.
• Proven track record of implementing lean/agile marketing methodologies and driving successful MVP launches.
• Deep expertise in marketing analytics platforms (Google Analytics, Adobe Analytics) and business intelligence tools (Tableau, Power BI).
• Experience with CRM systems (Salesforce, Veeva) and marketing automation platforms (Salesforce Marketing Cloud, Adobe Experience Cloud).
• Strong background in digital marketing execution across all channels and in implementing marketing automation systems.
• Expertise in customer data platforms (CDPs) for data unification and manipulation.
• Solid understanding of agile project management tools (Jira, Basecamp) and lean analytics frameworks.
• Strong scientific acumen with the ability to translate complex concepts for diverse audiences.
• Exceptional strategic thinking, analytical skills, and knowledge of hypothesis-driven marketing and experimentation.
• Advanced knowledge of statistical analysis, data modeling, and metrics to guide decision-making.
• Outstanding project management, operational leadership, and superior written and verbal communication skills, with the ability to adapt to ambiguity and changing market conditions.

Vera Therapeutics Inc. is an equal-opportunity employer.

Vera Therapeutics is committed to fair and equitable compensation practices and we strive to provide employees with total compensation packages that are market competitive. For this role, the anticipated base pay range is $234,000 - $278,000. The exact base pay offered for this role will depend on various factors, including but not limited to the candidate’s geography, qualifications, skills, and experience.

At Vera, base pay is only one part of your total compensation package. The successful candidate will be eligible for an annual performance incentive bonus, new hire equity, and ongoing performance-based equity. Vera Therapeutics also offers various benefits offerings, including, but not limited to, medical, dental, and vision insurance, 401k match, flexible time off, and a number of paid holidays.

Notice to Recruiters/Staffing Agencies

Recruiters and staffing agencies should not contact Vera Therapeutics through this page. All recruitment vendors (search firms, recruitment agencies, and staffing companies) are prohibited from contacting our hiring manager(s), executive team members, or employees.

We require that all recruiters and staffing agencies have a fully executed, formal written agreement on file.

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Fraud Alert

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Recruiters will always contact you using the domain of veratx.com. We will never request payments, ask for financial account information or sensitive information like social security numbers. If you are unsure if a message is from Vera Therapeutics, please email human resources.