Strategy Lead

Noble People is not your typical media agency—we’re a fearless, forward-thinking collective of creative problem-solvers who thrive on bold ideas and no-bull rationale.

For us, media is more than just a channel; it’s anything and everything that creates meaningful connections between a brand and its audience. Whether that means redefining how a brand shows up in culture, sparking conversations around new trends, or creating entirely new ways to engage, we believe the possibilities are limitless. We’re driven by the belief that extraordinary results come from challenging the status quo. By blending bold, creative thinking with data-informed insights, we maximize every lever of marketing to achieve transformational growth—not just for marketing teams but for the entire organization. We aim to drive impact that matters not only to CMOs but to CEOs and CFOs, ensuring our work fuels meaningful growth across all levels of our clients’ businesses. Our mission is to unlock the professional potential of everyone in our ecosystem. We empower our employees to elevate themselves, their teammates, and their clients, creating a culture where ambitious, growth-focused individuals thrive.

At Noble People, you’re not just building brands; you’re building careers—your own and those around you. At Noble People, we’re in the business of delivering measurable results through innovative thinking. From partnering with world-class brands like Coca-Cola, Stripe, and Smartsheet to amplifying the voices of bold challengers like Cresco and tastytrade, we create work that stands out in the market—and stands up to scrutiny.

If you’re someone who believes that the best solutions come from questioning convention, pushing boundaries, and keeping it real, you’ll find your place here. This is Noble People. Bold ideas. No bull rationale. Let’s build something extraordinary together.

Role Summary

We are seeking a visionary Head of Strategy to define the gold standard of great strategy at Noble People. This leader will ensure that strategy is not just a deliverable, but a driving force that unlocks business growth, innovation, and transformational results for our clients. The Head of Strategy will architect a strategic platform that provides the tools, templates, and frameworks Product Leads need to build and deliver world-class strategic recommendations themselves, rather than creating a siloed strategy team. This role requires a deep understanding of the data and insights that provide the most valuable "unlocks" for growth, and the ability to guide data and insights teams toward surfacing the most critical findings to fuel innovative, go-to-market solutions. The Head of Strategy will also define the core tenets of strategy, ensuring that every recommendation is rooted in bold, creative thinking, data-driven insights, and business impact.

Who You Are

• A visionary approach to marketing strategy, balancing creativity with structured execution.
• A leader who fosters talent development through training, mentorship, and process refinement.
• A systems thinker who can develop a strategy “platform” that scales beyond themselves individually as a practitioner, while maintaining creative excellence.
• A storyteller who can distill complex ideas into clear, compelling recommendations.
• A data-driven problem solver who translates research into actionable insights and ideas.
• A leader who can transform critical business and audience insights into inspiring and transformative go-to-market strategies and executions.
• A proactive thought leader who continuously refines and publishes Noble People’s Strategy POV to stay ahead of market trends.
• A charismatic communicator and presenter.
• Exceptional communication and leadership skills, with experience guiding and influencing cross-functional teams.

You've Got the Evidence to Back This Up

• At least 8 years of strategic planning experience in a media company, creative agency, or consultancy.
• Case work and awards that demonstrate the ability to turn research into business driving results.
• A strong client following.
• Deep expertise in market analysis, audience segmentation, and consumer insights.
• Experience integrating AI and technology-driven solutions to optimize strategic planning.
• Demonstrated ability to define messaging and positioning across the consumer journey.

Essential Functions: Other Duties May Be Assigned.

Leadership & Development

• Lead and oversee Noble People’s Strategy discipline, ensuring strategic excellence, innovation, and business impact.
• Develop and implement a scalable strategy platform, equipping Product Leads with the tools, templates, and frameworks needed to deliver strategic recommendations.
• Train and mentor Product Leads, coaching them into acting as Strategy Leads, while also developing dedicated strategists to support them.
• Establish clear strategy discipline benchmarks, ensuring a structured yet flexible approach to strategic planning and execution.
• Create training programs, guidelines, and best practices for developing strategists and Product Leads, embedding strategic excellence across teams.
• Represent the agency as a high-impact contributor in new business pitches and strategic presentations.
• Provide strategic oversight and feedback to Noble People’s Audience practice, ensuring alignment with business objectives and market opportunities.

Strategic Excellence & Innovation

• Define and uphold the gold standard of strategic thinking at Noble People, ensuring all work is rooted in bold creativity, data-driven insights, and tangible business outcomes.
• Drive AI integration within strategy, advancing a “platform” organizational structure that enhances efficiency and innovation.
• Select and manage key data partners, research tools, and technology solutions in collaboration with fellow discipline leads.
• Maintain and evolve Noble People’s Strategy POV, publishing thought leadership that reflects emerging trends, consumer behavior shifts, and media innovation.
• Guide data and insights teams to surface the most valuable findings that drive business growth, ensuring insights translate into actionable, transformative strategies.
• Lead and facilitate ideation sessions, aligning cross-functional teams on strategies that shape media, creative, and go-to-market approaches.

Client & Business Leadership

• Act as a trusted strategic advisor to clients, ensuring all recommendations align with their business and marketing objectives.
• Champion a collaborative, high-performance environment , fostering a culture of innovation, creativity, and measurable impact.
• Deliver bold, original work that challenges industry norms and creates tangible business results for clients.
• Align strategy with CMO, CEO, and CFO priorities , ensuring marketing initiatives drive business-wide transformation and revenue growth.

We take care of you

Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.

We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance

Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.

Diversity and Inclusion

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

We are an equal opportunity employer

At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.