Retail Marketing Manager

Overview

We are seeking a strategic, high-impact Retail Marketing Manager to lead and scale local marketing efforts across our six cannabis dispensary locations in the New Orleans metro and surrounding Louisiana areas. This is not a "behind-the-desk" role; you will be the primary architect of our regional presence, driving patient acquisition through deep community integration, sophisticated event strategy, and hyper-local brand positioning.

You will serve as the essential link between corporate brand strategy and store-level execution, ensuring every activation translates into measurable foot traffic and long-term patient loyalty.

Key Responsibilities

• Regional Strategy & Execution: Develop and own the localized marketing roadmap for six retail locations, aligning high-level brand goals with the unique cultural nuances of the New Orleans market while collaborating with the brand and corporate marketing teams.
• High-Impact Event Management: Design and manage the end-to-end strategy for major community activations, educational initiatives, and street team deployments.
• Strategic Partnerships: Identify, negotiate, and manage high-value relationships with local businesses, medical influencers, and community leaders to expand our referral network.
• Budget & ROI Accountability: Oversee the regional marketing budget. Track, analyze, and report on the performance of all field activities, utilizing data to pivot strategies and optimize spend.
• Market Intelligence: Serve as the internal subject matter expert on the Louisiana cannabis landscape. Identify OOH (Out-of-Home) opportunities, monitor competitor moves, and engage untapped consumer segments.
• Compliance Leadership: Ensure all field marketing and localized creative assets strictly adhere to Louisiana state cannabis regulations, acting as the final point of review for regional compliance.
• Cross-Functional Collaboration: Partner with store leadership to address retail needs using the marketing strategy playbook you develop and refine with marketing leadership.

Who You Are

• Experienced Marketer: 4–7 years of experience in retail marketing, field marketing, or high-volume hospitality. Experience in the cannabis industry or non-profit sector is a plus.
• Strategic Doer: You excel at both planning and execution. You are ready to handle the logistical heavy lifting of a pop-up to ensure brand success.
• Analytical Mindset: You focus on results; you understand how to evaluate a P&L to determine the success and scalability of an activation.
• Communication Pro: You are equally comfortable pitching partnerships to business owners, rallying a street team, or presenting performance results to executive leadership.
• Resilient & Adaptable: You thrive in the evolving landscape of a developing industry and can navigate the unique pace of the New Orleans market.
• On-Trend: You possess a strong understanding of social media trends and their role in modern marketing strategies.
• Market Presence: This role requires a regular on-site presence in the New Orleans metro area. Candidates must reside locally or be willing to relocate to the market.

What Success Looks Like

• Measurable Growth: You drive a consistent YoY increase in new patient acquisition and store-level foot traffic.
• Operational Excellence: You execute high-converting, professional events that set the standard for the local industry.
• Brand Authority: Our dispensaries are recognized as community staples rather than just retail outlets due to your successful outreach and partnerships.
• Proactive Optimization: You identify market gaps independently and present data-backed solutions to the brand group.

Compensation & Benefits

• Competitive salary commensurate with experience
• Comprehensive benefits package including health, dental, and vision
• Paid time off and observed company holidays
• Opportunities for professional development and career growth

Equal Opportunity Statement

We are committed to building a diverse team and an inclusive environment for all. We are an Equal Opportunity Employer; all hiring decisions are based on qualifications, merit, and business needs.

If you require a reasonable accommodation to participate in the application or interview process, please notify us by replying to your application confirmation email or contacting your recruiter directly.