Why join CINQCARE?

CINQCARE is a provider-led, community-based health and care partner dedicated to improving the health and well-being of those who need care the most, with a deep commitment to Black and Brown communities. Our local physicians, nurses, and caregivers work together to serve people and the communities they live in, beyond just treating symptoms. We remove barriers by delivering personalized care as close to home as possible, often in-home, because we know a deep understanding of our patient’s race, culture, and environment is critical to delivering improved health outcomes. By empowering patients, providers, and caregivers with the support they need, we strive to make health and care a reality—not a burden—every single day.

Join us in creating a better way to care!

Position Overview

The Director of B2B Marketing will lead CINQCARE’s strategies to drive provider recruitment, retention, and payor engagement, positioning the organization as a trusted partner in high-needs, home-based care. This role will focus on crafting targeted campaigns and messaging to strengthen relationships and support organizational growth. As part of a growing company, this position offers exciting opportunities to innovate and shape the future of healthcare marketing.

Key Responsibilities

• Develop and execute marketing strategies to recruit and retain providers and engage payors, aligning with CINQCARE’s growth objectives.
• Create targeted messaging and campaigns that highlight CINQCARE’s value proposition, emphasizing its high-needs care model.
• Collaborate across teams to ensure consistent engagement and alignment in provider and payor interactions.
• Conduct market research to analyze trends, stakeholder needs, and competitive dynamics, refining marketing strategies accordingly.
• Develop sales enablement materials including presentations, tools, and collateral to support provider and payor engagement.

Required Qualifications

• Expertise in B2B marketing strategies and relationship management.
• Proficiency in marketing automation tools and CRM platforms, such as Salesforce.
• 8–10 years of experience in B2B marketing, with at least 3 years in healthcare or related industries.
• Demonstrated success in provider recruitment, retention, or payor engagement strategies.
• Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced certifications preferred).

Why Join Us?

CINQCARE is a fast-growing organization offering dynamic opportunities to innovate and make a meaningful impact in healthcare. As the Director of B2B Marketing, you’ll shape strategies that transform how providers and payors engage with high-needs care, all while advancing your career in a collaborative and results-driven environment.

At CINQCARE, we care for our team like we care for our patients—holistically. We offer flexible, comprehensive benefits so you can thrive while delivering top-notch care.

• Medical Plans: Two options, including a $0 cost plan for individuals.
• 401K: 4% employer match for your future.
• Dental & Vision: Flexible plans with in-network savings.
• Paid Time Off: Generous PTO, holidays, and wellness time.
• Extras: Pet insurance, commuter benefits, mileage reimbursement, CME for providers, and company-provided phones for field staff.

Our benefits are designed to help you succeed—because when you’re at your best, so are the communities we serve.

Work Environment and Physical Expectations: Experience the flexibility and convenience of working in a virtual role while staying connected to a passionate team. Whether at home or traveling to dynamic office environments, you’ll thrive in a professional setting with all the tools you need to succeed.
In this role, you will:

• Communicate effectively using state-of-the-art technology and resources, both virtually and occasionally in person.
• Build meaningful relationships with customers and colleagues in a supportive, solution-focused setting.
• Enjoy flexibility in your work posture, with extended periods seated or standing as needed.
• Occasionally manage light materials (up to 10 lbs.) to support your day-to-day activities.
  Your work will empower innovation and collaboration across diverse locations.