Marketing Director

About Us:

Champro® is a privately-owned sporting goods and apparel manufacturer that has been in business for 30+ years. We deliver high-value, traditional & innovative athletic equipment and apparel via outstanding, integrity-driven customer service. Our business philosophy is focused on our customers and we take pride in providing them with the best overall values in team sports products.

Position:

Champro is seeking a hands-on, commercially-driven Marketing Director to lead the evolution of our brand from a B2B, product-led business to a team athlete-driven performance brand.

Reporting to the VP of Marketing, this role will define the brand, connect product to market, and drive demand across a complex multi-channel ecosystem—including team dealers, Amazon, key retail partners, and ecommerce.

This is a player-coach role, combining strategic leadership with hands-on execution. The Marketing Director will align Marketing, Product, and Sales around a clear brand vision and ensure consistent, premium execution across every touchpoint.

Key Responsibilities:

1. Brand Strategy & Consumer Positioning

• Define and lead Champro’s brand positioning, targeting athletes while supporting B2B decision makers (coaches, ADs, dealers)
  

• Translate insights into a clear, differentiated brand narrative that drives athlete preference

• Establish brand voice, messaging architecture, and storytelling frameworks

• Lead the shift from product/spec marketing to team athlete-first storytelling

2. Product Marketing & Go-To-Market

• Own product positioning and category narratives across apparel and equipment

• Partner with Product to bring the Good/Better/Best strategies to life

• Lead go-to-market strategy for seasonal launches across Marketing, Sales, and Product

• Develop sales tools that shift conversations from price to brand and demand

3. Multi-Channel Marketing Leadership (B2B & B2C)

• Lead integrated marketing strategies across team dealers, Amazon, retail partners (e.g. DSG), and ecommerce

• Drive programs that support both sell-in and sell-through

• Ensure consistent brand execution across all channels and environments

4. Content & Brand Activation

• Define creative direction and athlete-first storytelling approach

• Oversee social, athlete/team storytelling, and product-in-use content

• Partner with Sports Marketing and design to activate partnerships into meaningful brand moments

5. Team Leadership & Organizational Alignment

• Lead and develop a high-performing marketing team (content, design, social, sports marketing)

• Establish clear priorities, workflows, and accountability

• Partner closely with Product, Sales, and Digital to ensure alignment across all touchpoints

6. Performance & Growth

• Own key KPIs: brand awareness, engagement, channel performance, and contribution to revenue

• Use data to optimize campaigns, messaging, and channel strategy

• Balance short-term performance with long-term brand building

What You'll Build:

• A clear, differentiated brand grounded in athlete insight

• A repeatable go-to-market engine connecting Product, Marketing, and Sales

• A modern content ecosystem that drives athlete engagement

• A shift from catalog marketing to culture-driven brand building

Qualifications:

Required Experience

• 8–12+ years of marketing experience with progressive leadership

• Experience in sporting goods, team sports, apparel, or related industries preferred

• Proven success across both B2B and B2C marketing

Core Capabilities

• Player-coach mindset: strategic and hands on

• Strong brand-building and commercial instincts

• Deep understanding of product marketing and go-to-market strategy

• Ability to operate in a fast-paced, resource-conscious environment

• Strong cross-functional leadership and communication skills

Success in This Role Looks Like:

• Champro becomes a recognized, preferred brand among team athletes

• Stronger alignment across Product, Sales, and Marketing

• Increased sell-through across dealers, Amazon, and retail

• Consistent, premium brand experience across all channels

• Measurable growth in awareness, engagement, and athlete preference

Company Culture:

We are proud to offer eligible associates a full-range of benefits including medical, dental, vision and life insurance, as well as short-term and long-term disability, 401K, Profit Sharing, paid time off, holidays, and reimbursement toward gym membership fees. A collaborative atmosphere working together to exceed our customers’ expectations, as well as, an Equal Opportunity Employer bringing together diverse individuals to develop new and innovative solutions