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Marketing Manager (H)

Marketing | New York, NY | Full Time, Contract, and Temporary

Job Description

Marketing Manager 1021631 (H)

A leading digital streaming network is looking for a Marketing Manager. The successful candidate will be working closely with the Director of Acquisition and the Consumer Marketing team to execute SEM acquisition marketing campaigns, with specific expertise on paid search channels (Google AdWords, Microsoft Search Ads (Bing), and Yahoo Gemini). The ideal candidate has digital advertising and marketing experience. The company offers a great work environment! 

Marketing Manager Pay and Benefits:

  • Hourly pay: $29/hr
  • Worksite:  Leading digital broadcasting and media company (New York, NY 10019) 
  • W2 Employment, Group Medical, Dental, Vision, 401k, PSL

Marketing Manager Responsibilities: 

  • Manage and optimize large-scale paid search (PPC) and app campaigns in Google AdWords, Bing, Apple, and Gemini so that they meet the target KPIs across a diverse range of initiatives (eg: revenue generation, new subscribers, new product awareness)
  • Generate keyword lists, ad copy, and any other campaign assets. Research keywords for inclusion and exclusion.
  • Adjust and update ad assets, including text ads, video ads, graphical display ads, or banner ads.
  • Adjust and optimize marketing campaigns/keywords and plans to meet changing markets and competitive conditions in order to hit ROAS targets as directed using feedback & input from Senior leadership. Pull platform reporting to help keep campaign reports up to date. 
  • Monitor activities of competitors and provide industry trends and learnings.
  • Update and deliver reports to the Audience Acquisition and BU marketing team. Collaborate with multiple departments to support campaign processes and updates. Process invoices and ensure timely payment. 

Marketing Manager Qualifications: 

  •  At least 2+ years of paid digital advertising and marketing experience, preferably with experience in running paid acquisition campaigns across Google Search Ads, Microsoft Ads (Bing), or Yahoo! Gemini.
  • Experience running UAC and/or Apple Search ads to drive app installs metrics such as Cost-per-Install (CPI) Experience running YouTube Trueview and GDN campaigns via Ads Manager to meet KPIs.
  • Experience using any of the following advertising management tools like Google AdWords Editor, Bing Ads Editor, Acquisio, Kenshoo, Marin Software, Quantic Minds, SA360 (DoubleClick Search), Wordstream, MOJO SEM (by Mediaplex), Webtrends, Doubleclick Campaign Manager (DCM or CM) 
  • Understanding of common marketing key performance indicator metrics (KPIs), their calculation, and how the metrics pertain to the success of marketing activities.

Job Type: 

  • 40 hours/week, 6 Month Assignment