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Product Marketing Manager

Boston, MA | Product Management

Job Description

We find our people as innovative as we do our company.

Fun, smart & vibrant people make up our Xu (pronounced "zoo") team! Our collaborative, dynamic & high energy environment makes this the kind of place where people want to work. Our Xu team is looking for additional members:

Product Marketing Manager

DataXu is looking for a talented Product Marketing Manager to join a dynamic team of experienced professionals. We need a highly-motivated, self-directed, enthusiastic person who is passionate about evangelizing compelling products and industry change. Candidate must be comfortable working in a fast-paced environment that emphasizes collaboration and respect.


Lead cross-functional launch initiatives to ensure readiness and successful adoption of new releases and products, including sales tools and training, product briefings, FAQs, and coordination with corporate marketing.

Develop thought-leadership materials designed to accelerate sales and increase awareness of DataXu, from case studies to whitepapers to market trend reports.

Accelerate and scale efficient selling processes by identifying barriers to the sales process, proposing solutions, prioritizing according to impact, and executing.

Evangelize DataXu’s best practices to our customers and our industry peers via events, webinars and other external communications channels.

Advocate for customer needs and positioning using evidence-based reasoning (both qualitative and quantitative).

Conduct competitive intelligence and analysis, including win-loss, competitive positioning, and SWOT analysis. Effectively solicit data from our customer facing teams as well as from industry events and personal networking.


Superior project and budget management skills, illustrated by strong track record of leading virtual teams in complex cross-functional environments.

Outstanding verbal and written communication skills, and in particular the ability to convert complex ideas and quantitative data into simple messages.

Ability to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging, and product development.

Experience analyzing product, customer, and market dynamics and opportunities.

Creative flair to bring fresh ideas into product positioning and marketing campaigns.

5+ years’ experience in a product marketing or similar role in digital media industry

o Candidates without digital media experience should be able to demonstrate their ability to ramp rapidly in unfamiliar environments

Agency or Brand marketing experience a plus

Experience with enterprise software, SaaS models and "Big Data" analytics a plus

BA/BS degree. MBA a plus

About the Company:

Headquartered in Boston, MA, with offices throughout North America and Europe, DataXu (www.dataxu.com)( Voted Advertising Age’s 2011 #5 Best Place to Work & Named "Top Place to Work in 2011" by Boston Globe) is the only multi-channel digital marketing management (DMM) platform offering real time optimization for display, video, and mobile advertisers. With exceptional growth, DataXu is a private, venture backed company with the resources to make a big impact and the agility to lead revolutionary change in both technology and media.

DataXu is leading a revolution in advertising with the first and only machine learning-based Digital Marketing Management (DMM) platform: DX3, which makes impression-level decisions in real time, optimizing the creative, consumer and contextual ad choices to help brands acquire more customers for less money. We’re already recognized as a leader in the Forrester Research December 2011 report: "The Forrester Wave™: Demand-Side Platforms, Q4 2011," in which DataXu is recognized as a Leader with DX3 ranked as the #1 current offering. http://www.dataxu.com/news/press-releases/forrester-wave-report/

Beyond its technology, DataXu has developed a trusted reputation for expertly advising and servicing advertisers and media agencies trying to cross the chasm into a data-driven way of working. DataXu is now expanding those relationships globally.

Benefit Highlights:

Medical & Dental Insurance – 100% company paid deductible

FSA (Medical, Dependent & Transportation care)

Onsite dry cleaning service

Company paid weekly catered lunches

Innovation Days

Generous Employee Referral Program

Monthly Employee Recognition Program

Free snacks and drinks

Friday socials



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