XOi Technologies is transforming the field services industry by connecting people and equipment, enabling transparent decisions, and delivering predictable, high-quality outcomes. As the market leader in “curb-to-curb” technician enablement, our platform empowers technicians to safely capture and access critical job site information, launch remote support, and share photos and videos of recommended and completed work. As we evolve into an AI-first platform, XOi is reimagining how field service organizations operate embedding intelligent, agentic capabilities across every user touchpoint. Leveraging proprietary AI, we instantly enrich asset metadata from basic nameplate inputs like model, serial number, and manufacturer delivering specifications, features, and performance insights on demand.

Beyond the job site, XOi serves as the industry’s trusted system-of-record enabling technicians of all experience levels to make informed, on-the-spot decisions while giving organizations unmatched enterprise visibility into their asset portfolios. By streamlining communication, building skills, and unlocking high-value operational data, XOi is powering a smarter, AI-enabled future for field service.

As the Director of Product Marketing, you will define how our products win in the market owning the full go-to-market (GTM) and messaging strategy to drive adoption and topline growth. This high-impact, player-coach role is built for a strategic leader who excels at translating insight into action while rolling up their sleeves to execute. You will partner cross-functionally with Product, Sales, Customer Success, Partnerships, Brand, Go-to-Market Marketing, and the Executive Team to shape compelling positioning, orchestrate launches, and align product marketing with key growth levers such as feature adoption, customer satisfaction, and retention. Your leadership will ensure that our offerings resonate in the market and across the customer journey, balancing strategic influence with hands-on delivery to drive measurable business impact.

If you're ready to bridge strategy and execution, connect vision to results, and lead from both the front and the trenches, this is your opportunity to make an outsized impact.

Responsibilities

Strategic Positioning & Messaging

• Develop and evolve product marketing strategies that articulate differentiated positioning and value for each product line and target persona.

• Craft messaging frameworks that connect product capabilities to customer needs across all channels and stages of the journey.

Go-to-Market Leadership

• Lead product and feature launches across all market segments, tightly coordinating with Sales, Product, and Enablement teams.

• Drive pipeline acceleration and win-rate improvements through strategic enablement and market-specific activation.

Customer & Market Intelligence

• Collaborate with Product to support win/loss analysis, voice-of-customer (VOC) research, and competitive intelligence, helping synthesize insights that validate market fit, inform messaging, and influence roadmap priorities.

• Act as a strategic partner in amplifying the customer perspective, contributing to conversations around packaging, pricing, and onboarding to ensure product decisions are grounded in real market needs.

Content & Enablement

• Develop high-impact content across formats (eg, demos, case studies, webinars, battlecards, and whitepapers) to support awareness, adoption, and sales execution.

• Equip go-to-market teams with actionable tools and messaging that elevate performance and clarity at every stage of the sales cycle.

Cross-Functional Collaboration

• Partner with Product, UX, Marketing, and Customer Success teams to influence roadmap and align go-to-market execution to business priorities.

• Lead and scale a team aligned to product lines/features while remaining hands-on in delivering critical assets and strategies.

• Demonstrate a strong curiosity or practical experience with AI tools and emerging technologies, applying them to enhance efficiency, accelerate content development, surface insights, and automate repeatable elements of the go-to-market motion—freeing the team to focus on high-impact strategic work.

Measurement & Optimization

• Define and track product marketing KPIs: marketing-sourced pipeline, win rates, feature adoption, and retention, and use insights to continuously optimize strategies.

Qualifications

• 10+ years of B2B SaaS marketing experience, with 5+ years leading product marketing strategy in fast-paced or high-growth environments.

• Demonstrated success launching products and driving measurable ARR impact.

• Strong strategic positioning and storytelling skills, especially the ability to translate technical features into business value.

• Adept at executive communication and influencing cross-functional stakeholders.

• Proven ability to lead cross-functional GTM efforts while also producing hands-on deliverables.

• Proficiency with competitive intelligence, enablement tools, customer feedback platforms, and marketing automation systems.

• Experience in vertical SaaS or field-service-adjacent markets is highly desired, but not required.

XOi Benefits

• XOi offers a comprehensive benefits package that includes medical, dental, and health, with eligibility the 1st of the next month following your date of hire

• XOi offers a 401(k), with eligibility at 90 days

• XOi offers Discretionary Time Off

• All new employees receive a one time $500 New Hire Stipend to support any updates needed for your home office space

• All employees receive a $50/monthly stipend to be used for personal wellness and $50/ monthly stipend towards internet expenses

XOi Technologies is an Equal Opportunity Employer

At XOi, we value individuality and the unique qualities we all bring to an organization. We believe we all bring experiences that have an incredible impact on our product and the experience our customers gain from using our products. We do not discriminate against employees based on race, color, religion, sex, national origin, gender, identity or expression, age, disability, pregnancy (including childbirth or other related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.