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Content Marketing Professional

Sales & Marketing | Getzville, NY | Full Time

Job Description

Content Marketing Professional

Sales & Marketing | Getzville, NY | Full Time


About the Company

William S. Hein & Co., Inc. is a leading, family-run publishing company that has been serving the worldwide library community for 100 years. At its core function, the company distributes information to libraries via HeinOnline, a premier online research platform, while also publishing, reprinting, and providing micrographic materials.  

Company Amenities and Benefits

Our recently remodeled, modern office is conveniently located creek-side in suburban Buffalo, minutes from the University at Buffalo Amherst Campus. Inside the Hein suite, enjoy a comfortable and relaxing workspace equipped with massage chairs, games and televisions, an onsite gym, and an in-house café. Outside, enjoy scenic views, go for a run after work, or take a leisurely walk on your lunch.

Your comprehensive benefits package would also include: 

  • Competitive Salary and Performance Bonuses
  • 401K/Profit Sharing Plan
  • Medical, Dental, and Vision Insurance
  • Company-Paid Life & Long-Term Disability Insurance
  • Paid Time Off and Parental Paid Time Off
  • Paid Holidays
  • Flexible Schedules & Remote Work
  • Continued Professional Development

About the Position

The Hein Company seeks a Content Marketing Professional with a passion for researching, writing and designing various marketing materials that will attract new customers and engage and educate current ones.


The Content Marketing Professional’s responsibilities include:

Content Marketing:

  • Designing and writing blog posts for the company’s premier product, HeinOnline.
  • Researching and writing marketing pieces and company announcements.
  • Assisting with generating ideas for promotional campaigns. Drafting and sending promotional emails through MailChimp.
  • Creating, auditing, and updating existing product guides and brochures.
  • Creating & updating existing LibGuides (digital research guides).
  • Assisting with marketing efforts in launching new Hein products and services.
  • Assisting with revamping and updating company websites.   


Social Media:

  • Managing the company's Instagram account and being the backup for the company Twitter account which includes responding to direct messages.


Administrative duties:

  • Assisting with administrative projects relating to lead generation.
  • Creating and maintaining accounts in the company’s CRM system.
  • Acting as a backup to the Marketing Administrator:
    1. Curating reports and analytics from email promotions.
    2. Responding to customer quote requests that come through the Marketing inbox.
    3. Maintaining pricing in the company’s CRM system.
  • Additional duties as assigned by Management.


Desired Skills and Experience

Required Skills/Abilities:

The ideal candidate has a passion for writing and sharing information in an easy to understand and well-designed format. To be successful in this role the following skills are necessary:

  • Excellent writing abilities
  • Excellent design and creative writing skills
  • Excellent interpersonal and customer service skills.
    • Ability to communicate in a positive and productive manner.
    • Strong orientation to teamwork and collaboration.
    • Excellent organizational skills and attention to detail.
    • Excellent time management with a proven ability to meet deadlines.
    • Ability to calculate figures and amounts such as discounts, commissions, percentages, etc.
    • Proficient with the Microsoft Office Suite, Adobe Creative Cloud, MailChimp, and WordPress .

Required Education/Experience
This position requires:

  • Bachelor’s degree in marketing or a related field
  • 3-5 years working in marketing or producing content


Other Position Information

Supervisory Responsibilities



Monday – Friday, 8:00am to 4:30pm



William S. Hein is an equal opportunity employer.