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Influencer Marketing Manager

Account Management | Seattle, WA | Full Time

Job Description

Love working with influencers and using social media? WH inc. is seeking an Influencer Marketing Manager to join our amazing team in our quest to promote Healthy, Active lifestyle brands. This role will have the opportunity to manage the end-to-end operations of brand influencer marketing campaigns with several global brands across our portfolio. In this role you'll actively build and manage content needs from Ambassador teams, influencers and UGC as well as recruit influencers, and negotiate terms and contracts in addition to managing affiliate marketing programs all while inspiring some truly amazing content.

Founded in 1969, WH inc. is a marketing communications agency focused on inspiring, connecting and awakening the active, healthy lifestyle inherent in every great brand. WH strives to become our clients’ most trusted resource by tackling the most challenging aspects of their customer experience and transforming them into the most successful. 

The profile we are looking for includes:

  • Strong background in social (Instagram, Facebook, LinkedIn, YouTube, TikTok, Pinterest etc)
  • A passion for working with people and inspiring them create amazing things
  • Project management knowledge, details and not letting things slip through the cracks
  • Seattle-area based, for some face time
  • A desire to learn, grow and teach
  • Strong understanding of content generation practices, creative thinking, and active ideation with a solid grounding in data and rationale
  • Interest in emerging trends, technologies, and influencers in the B2B, Consumer and Outdoor industries

Specific Job Responsibilities: 

  • Lead the execution of social campaigns from start to finish, driving collaboration with partners
  • Lead/manage communication with Ambassador teams, Influencers
  • Drive and optimize affiliate marketing programs
  • Manage all aspects of affiliate marketing teams and campaigns
  • Manage key relationships with existing affiliate partners, and identify additional optimization efforts to drive optimal performance
  • Negotiate contracts with content creators
  • Develop clear KPIs for influencer programs
  • Represent and inspire the clients, agency, and content creators 
  • Develop success reports and analyze metrics to provide recommendations
  • Modest travel (when safe again) 
  • Work with client partners such as retailers and sponsorships as needed

Qualifications: 

  • 3+ years of experience working at an agency 
  • Bachelor’s degree in marketing or business or similar 
  • Experience working with national/global CPG brands AND B2B
  • Experience managing complex marketing programs and reporting on the results 
  • Experience running social-driven campaigns 

Agency Values: 

Our mission as an agency is to become our clients’ most trusted resource, and we are looking for someone who will embrace our core values: 

  • Always do a little extra 
  • Be empathetic to our clients, but think like a consumer 
  • Act like and entrepreneur 
  • Life is interesting—be curious 
  • Everybody is trying their best, so lend a helping hand 
  • Carry inspiration with you at all times 
  • Exhibit a passion for marketing 
  • Be active 

Extra benefits and perks include: 

WH inc is a great place to work, and we work hard to make sure everyone is supported, challenged and respected in their roles. Certainly there are a lot of intangibles, like friendly caring people, working on brands we believe in and even the snacks that make the job enjoyable. However, more tangible items in the benefits category are: summer Fridays, 3 weeks PTO, typically a bonus holiday week+ between Christmas and New Year’s depending on calendars and schedules, excellent Healthcare, dental and vision. New office in the heart of Ballard (hybrid work setup).