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Senior Director of Demand Generation

Marketing | Austin, TX | Full Time

Job Description


Watermark is a fast-growing technology company that empowers over 1700 colleges and universities with better data to improve outcomes for every student. Watermark is seeking a Senior Director of Demand Generation who will be responsible for developing and leading a demand generation center of excellence that will support continued fast-paced growth.

Reporting to the Vice President of Marketing, the Senior Director of Demand Generation will be responsible for owning Watermark’s demand generation strategy and executing scalable, data-driven strategies and campaigns that drive qualified leads to our sales team.

We are looking for a results-driven, sales-focused demand generation expert who thrives in a fast-paced environment and wakes up every day excited to execute, measure, and optimize marketing campaigns that drive revenue.

This is an exciting opportunity to build a leading demand generation function and support the growth of a company that is positively impacting higher education worldwide.

This role can be based in Austin, TX or New York, NY and will be remote through the end of the year.


  • Build and scale a systematized and predictable demand generation engine to drive aggressive sales growth and ROI

  • Develop and execute robust, multi-channel campaigns focused on acquiring new customers and expanding growth within existing accounts

  • Develop contribution models and monitor marketing campaigns and activities to ensure pipeline contribution is adequate to achieve targets

  • Track, analyze, and optimize all lead generation programs based on a comprehensive view of full-funnel analytics

  • Provide executive-level transparency of demand generation and marketing results on a weekly, monthly and quarterly basis

  • Relentlessly test and optimize campaigns, refine processes, and implement leading best practice using all available tools

  • Work closely with sales and BDR leadership to ensure sufficient volumes of high-quality leads and support outbound efforts

  • Launch and maintain lead nurturing programs to accelerate prospect movement through the demand generation funnel

  • Implement best practices in database management to increase data integrity, expand market reach across geographies, and support targeted segmentation for campaigns

  • Lead a team of marketers to execute multi-channel campaigns that drive pipeline and revenue

  • Partner with operations to ensure key systems (Marketo, Salesforce) effectively support demand generation efforts and optimize the end-to-end lead management process


  • At least 10 years of experience developing and executing demand generation programs in a B2B environment

  • Strong track record of developing and executing go-to-market strategies that drive pipeline generation and deliver against aggressive growth targets

  • Proven success in growing and continuously improving a high-performing demand generation function

  • Superior knowledge of demand generation best practices across inbound, outbound, ABM, and digital marketing

  • Exceptional project management, analytical and communication skills

  • Ability to work cross-functionally and drive influence within the organization

  • Demonstrated passion for data and measurement and driven by optimization of performance metrics

  • Bachelor’s degree required, Master’s degree/MBA preferred

  • Experience with Marketo and Salesforce

About Watermark

Watermark’s mission is to put better data into the hands of administrators, faculty, and students everywhere in order to empower them to connect information and gain insights into learning which will drive meaningful improvements. The company serves a highly engaged client base of more than 1,700 colleges and universities worldwide, with solutions for planning, assessment, ePortfolios, faculty activity reporting, course evaluations and institutional surveys, as well as curriculum, catalog, and syllabus management. 

With award-winning solutions, Watermark is united and operates under one unique, value statement: People with Principles and Purpose drive Progress. In addition to an open, diverse, and inclusive culture built on transparency and continuous improvement, Watermarkers enjoy a competitive benefits packages, including flexible work arrangements, comprehensive medical, dental and vision plans, wellness perks, and more!





Watermark is an equal opportunity employer and does not discriminate against an individual based on the individual's race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected characteristic or activity.