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Marketing Operations Manager

Marketing | Austin, TX | Full Time

Job Description

Marketing Operations Manager

At Watermark, we’re at a key inflection point, bringing our Marketo instance up to best-practices, integrating with some of the best marketing tools available. You’ll help set the standard for how we implement, test, and report on campaigns. 

This role focuses on the strategy, design, execution, and operations of lead management processes, marketing databases, marketing automation solutions, and tracking performance in order to plan, report, and conduct analyses. 

The right candidate is agile and has a passion for data, metrics, and reporting. You also excel in operations that facilitate scalability, predictability, and efficiency of marketing operations. This is an engaging and hands-on role requiring an individual who is highly capable of operating and excelling at the strategic and tactical positions.

The ideal candidate will have a balance of business insight and technical skillset to participate in the design and implementation of effective and scalable marketing processes and systems improvements. 

Essential duties and responsibilities

  • Build, maintain and provide best practices for marketing automation and demand generation in campaign management, lead routing, processes, and data integrity

  • Manage and evolve the marketing tech stack and integrations 

  • Work with Demand Generation team to translate business requirements into technical requirements

  • Maintain lead lifecycle, routing, and scoring from Marketo, and translate to actions within Salesforce; monitor the closed-loop process to continuously improve lead quality, use data to make campaign efficiency decisions.

  • Maintain marketing-related Salesforce objects and automation including Process builders, flows, and workflow rules for Campaigns, Campaign Members, Leads, and Contacts.

  • Create, maintain, and validate reporting within Marketo, Bizible, Salesforce and DOMO.

  • Other duties as assigned.


  • 5 to 8 years experience in this or similar role

Preferred Skills, Knowledge, and Abilities

  • Marketo Certified

  • Knowledge and experience with business applications including Salesforce, Ringlead, Bizible DOMO

  • Experience with database building a plus

  • Experience in marketing to education a plus


  • Requires minimum of a bachelor’s degree or equivalent combination of experience and education.

About Watermark

Watermark’s mission is to put better data into the hands of administrators, faculty, and students everywhere to empower them to connect information and gain insights into learning that will drive meaningful improvements. Through its innovative educational intelligence system, Watermark supports over 1,600 institutions around the world in developing an intentional approach to learning so that they can leverage data for a more holistic view of learning, faculty and staff impact, and institutional quality.

For more information on Watermark, visit




Watermark is an equal opportunity employer and does not discriminate against an individual based on the individual's race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected characteristic or activity.