Content Marketing Manager (WI)
Marketing | Milwaukee, WI | Full Time
The role of the content marketing manager is to create content to support demand generation and sales enablement using a journalistic style, delivered with warmth and humor, to reach a variety of audiences within higher education at all stages of the SaaS buyer journey. This role will collaborate with members of the marketing, product, sales, and sales enablement teams, and reach out to subject-matter experts and clients to gain deeper insights.
The content marketing manager will based in Milwaukee, WI or New York, NY and will report to the Sr. Content Marketing Manager.
Demand generation campaigns
Develop and provide messaging for demand generation campaigns, including email nurture programs, advertisements, and blogs to drive lead generation efforts. Tailor strategy for expanded audience segments involved in the buying process for assessment & accreditation, course evaluation & Institutional surveys, faculty activity reporting, curriculum & catalog management, and new solution areas. Promote webinar attendance and conference booth and presentations through email and ads.
Develop compelling bottom-of-funnel sales assets that contribute to closing business, including case studies, sell sheets, slide decks, and worksheets. Increase the volume of case studies and slide decks to support a larger portfolio of products and use cases, and expand the creation of dynamic, interactive content including testimonial videos and ROI calculators.
Content creation and curation
Develop ebooks, guides, infographics, blog posts, articles for third-party sites, website pages, conference collateral, and other marketing materials that provide value to readers, and include persuasive calls to action. Curate content landing pages tailored to buyer personas or pain points to drive engagement and conversion. Guide design agencies and other vendors to manage creation of collateral, video production, and other projects.
Working closely with the product marketing team, develop in-depth knowledge of specific Watermark solutions to better represent them across all collateral, and to develop product-specific pieces to support demand generation and sales enablement. Create collateral to support product launches and major enhancements to existing solutions.
Ensure that all assets speak in the voice of Watermark — delivered with intelligence, warmth, and humor to establish thought leadership in ed tech, show empathy, and reflect our sincere commitment to stakeholders in higher education. Reflect the brand and style guidelines throughout all content, and contribute to further developing our written and visual brand styles.
Bachelor’s degree in Marketing, Communications, or English
3-5 years of B2B content marketing experience (provide 3-5 samples of blog posts, case studies, ebooks, email campaigns, or other pieces you’ve created)
Exceptional writing, researching, interviewing, and editing skills
Strong ability to manage multiple projects and priorities along tight deadlines
Experience creating successful demand generation campaigns and using performance data to inform strategy and drive improvement
Skilled user of social media and marketing automation platforms (e.g., Marketo, Hubspot), website content management systems (e.g., Wordpress, Drupal); Google suite; Microsoft Office (esp. Powerpoint); Adobe suite a bonus
Experience marketing SaaS and/or to the higher education audience a bonus
Excellent medical, dental, and vision insurance
401(k) with match
Commuter benefits (FSA)
Health club discounts
Fantastic office location and fun, collaborative work environment
Watermark’s mission is to put better data into the hands of administrators, faculty, and students everywhere to empower them to connect information and gain insights into learning that will drive meaningful improvements. Through its innovative educational intelligence system, Watermark supports over 1,600 institutions around the world in developing an intentional approach to learning so that they can leverage data for a more holistic view of learning, faculty and staff impact, and institutional quality.
For more information on Watermark, visit www.watermarkinsights.com.
Watermark is an equal opportunity employer and does not discriminate against an individual based on the individual's race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected characteristic or activity.