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Account Executive

Sales | Austin, TX | Full Time

Job Description

Account Executive

The Account Executive is the primary representative for Watermark within a multi-state region.  The role is focused on understanding and solving the complex challenges of the firm’s many clients and prospects, while driving revenue growth within the region.  The position carries an expectation that the candidate will develop and execute a regional growth plan based on monthly, quarterly, and annual growth targets established with company management. Candidates must be able to work closely with administrators and faculty from institutions of Higher Education, at all levels including four-year colleges (public and private), community colleges, and online educational clients. 

Watermark partners with institutions of higher education to improve student learning and institutional quality with proven, reliable, and user-friendly assessment management and e-portfolio solutions and supporting services. Watermark is a recognized leader in student assessment, portfolio and accreditation. We serve over 1,000 institutions and close to a million students across the country. For more information, visit

The Account Executive position reports to the VP of Sales.

Essential Duties and Responsibilities:

  • Represent the company as the Watermark solution expert in the sales process.

  • Develop & execute an effective regional sales plan to achieve sales goals

  • Deliver consistent sales results against monthly/quarterly/annual sales goals

  • Effectively prospect and generate new customer leads.

  • Develop a long-term view of client strategic objectives and business model and how Watermark’s solutions support their goals and objectives.

  • Seek out and deliver on opportunities to grow existing business within a client organization.

  • Create and deliver customer-specific presentations and demonstrations, answer technical questionnaires, and define pilots/proof of concepts.

  • Represent Watermark at trade-shows and conferences.

  • Conduct consultative product demonstrations for higher education faculty and administration.

  • Collaborate with key business stakeholders to develop convincing replies to RFIs and RFPs.

  • Contact key clients and prospects on a regular basis to build strong relationships.

  • Exercise excellent judgment in qualifying and prioritizing prospects.

  • Map and align Watermark’s functional solutions to prospects’ needs. 

  • Lead Watermark trainings for faculty and Administrators on campus.

  • Communicate prospects' requirements and needs for the Product team.


  • Minimum 3-5 years B2B sales experience

  • Outside sales experience preferred but not required. Candidates with inside sales experience will be considered but must be ready to accept the challenge of face-to-face selling

  • Ability to build and maintain strong customer relationships

  • Proven track record in new sales (within educational technology or SaaS preferred)

  • Ability to work well in a team environment

  • High level of integrity

  • In-depth understanding of the higher education assessment market is a plus

  • Travel required – estimated at 50% (client visits, industry events, company meetings)

About Watermark

Watermark’s mission is to put better data into the hands of administrators, faculty, and students everywhere in order to empower them to connect information and gain insights into learning which will drive meaningful improvements. The company serves a highly engaged client base of more than 1,700 colleges and universities worldwide, with solutions for planning, assessment, ePortfolios, faculty activity reporting, course evaluations and institutional surveys, as well as curriculum, catalog, and syllabus management. 

With award-winning solutions, Watermark is united and operates under one unique, value statement: People with Principles and Purpose drive Progress. In addition to an open, diverse, and inclusive culture built on transparency and continuous improvement, Watermarkers enjoy a competitive benefits packages, including flexible work arrangements, comprehensive medical, dental and vision plans, wellness perks, and more!





Watermark is an equal opportunity employer and does not discriminate against an individual based on the individual's race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected characteristic or activity.