Virtru

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Content Marketing Manager

Marketing | Washington, DC | Full Time

Job Description

About Virtru

Virtru is a data security company that eliminates the tradeoff between data protection and ease of use. More than 8,000 organizations trust the Virtru Data Protection platform to easily protect and control sensitive information regardless of where it’s been created, stored or shared.

Commonly deployed as part of a cloud migration, Virtru seamlessly integrates into platforms like Microsoft Office 365, Google G Suite, and other SaaS applications to make it easy to create and consume protected content. Virtru is Google's only recommended partner for encryption and data protection and was recently selected by Microsoft as one of only 11 companies for its prestigious Accelerator program for high growth partners.

Virtru is privately held with investments from ICONIQ, Bessemer Venture Partners, New Enterprise Associates, Samsung, the Soros Fund, and others.

 

Read the full Virtru story featured in Fortune.

 

About the Role

As Virtru continues to grow rapidly worldwide, we need a content marketing manager to execute our content strategy (blog, whitepapers, presentations, web content, bylined articles, etc).    This hands-on role combines writing, editing, editorial planning, and overseeing external contractors.

In addition, the content marketing manager plays a central role in a fast moving, highly collaborative marketing group.  We work closely together as a team, leverage the latest in marketing technology, and push one another for continuous improvement and outstanding results.

Responsibilities

  • Own the Editorial Content Calendar

    • Develop and manage content calendar for the blog, marketing collateral, and other pieces of material.

    • Determine content requirements (expertise from inside or outside the organization, other pieces of information)

    • Manage the ideation process with input from stakeholders across the organization

  • Write & Edit Compelling Content

    • Monitor and respond to news and events outside the organization with quick hit blogs content.

    • Interview key stakeholders and create content for use with trade and other media.

    • Write weekly (or more) blog posts.

    • Work with product marketing to edit and “punch up” technical content

    • Work with CMO, product marketing, and others to draft presentations and other communications materials.

    • Source and manage external writers as needed.

 

  • Leverage Content to Further Business Goals

    • Work with head of demand to incorporate SEO strategies into content plans and materials.

    • Work with others on the marketing team to develop promotion strategies for content pieces.


 

Accountabilities

  • Reports directly to the Chief Marketing Officer

  • Key interfaces include: product marketing, demand generation, product management, graphic design, as well as the CEO and other executives.  

  • Is a key member of the marketing team.

 

Requirements

  • Must be an exceptional writer, editor, and storyteller

  • 3-5  years content marketing experience in B2B enterprise software, ideally in information security.

  • Ability to understand, translate and communicate technical concepts clearly and concisely.

  • Understand information design and how to effectively present written and other information in a digestible and compelling manner.

  • Understand Search Engine Optimization and be able to incorporate SEO strategy into content development.

  • Ability to work fast without compromising quality.

  • Ability to work across the organization including with executives, product managers, and technical professionals.

  • Self directed and collaborative -- ability to work autonomously and as part of a team as needed.   

  • Proven ability to work in an extremely fast paced, highly collaborative startup environment.

  • Highly Desirable:   Fluent in trends and technology in the cybersecurity/encryption/data protection market.