Your browser cookies must be enabled in order to apply for this job. Please contact support@jobscore.com if you need further instruction on how to do that.

Marketing Analytics Manager

Marketing | Las Vegas, NV | Full Time

Job Description

Viki, a Rakuten Company (Japan Stock Exchange: 4755), is a global TV site with more than tens of millions of viewers a month watching the world’s primetime TV and movies, subtitled in over 200 languages by a community of fans. With billions of videos viewed and more than 1 billion words translated, Viki brings global entertainment to fans everywhere.

We are in search of a Marketing Analytics Manager for Rakuten Super Logistics, an integral piece of the parent company of Viki Inc., Rakuten. The role will be a point person for the marketing analytics team around understanding how both the sales and marketing processes are impacting one another and will bridge the gap between Marketing and Sales. This person will be responsible for drilling into the effectiveness of various B2B marketing campaigns and must be able to communicate to leadership what tactics are working and what must change based on the IRR calculations. In addition to traditional marketing efforts like email, paid search, display advertising and Direct Mail, this manager must also be familiar with and understand how much value is being driven by non-traditional marketing efforts like large scale events and nurture campaigns. This role will be based in Las Vegas, Nevada. No relocation will be provided. Essential duties and responsibilities may include, but are not limited to:

  • Perform multi-touch attribution analysis to create the most thorough view of IRR at the marketing and sales level
  • Coordinate integration of Direct Mail and Outbound campaign information into various database platforms such as CRM and marketing automation
  • Work closely to maintain the integrity of the data as well as refine business rules around key metrics when needed
  • Oversee the consolidation of recurring reports and extraneous data sources
  • Attend a cross-functional task force as the Marketing Analytics representative and manage the task flow

Qualifications

  • Bachelor's degree in Business, Marketing or related field
  • 3+ years experience
  • Extensive industry experience in database marketing and marketing campaign execution
  • Familiarity with attribution analysis and multi-touch marketing
  • Previous B2B industry experience preferred
  • Previous experience working with CRM platforms
  • Experience working with financial models and forecasting
  • Experience with marketing automation/campaign management programs like HubSpot, Pardot and/or Marketo

Rakuten Group of companies also includes Viber, eBates, Kobo and more; reaching a global audience of nearly 1 billion users. This is an excellent opportunity to join a medium-sized team and make a difference as we scale.

 

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Viki are considered property of Viki and are not subject to payment of agency fees