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VP Market Access - Health Services

Health Services | REMOTE | Full Time

Job Description

Who We Are

The impact of chronic conditions on health care is immense: chronic diseases, including diabetes and heart disease, affect up to 1 in 3 individuals. Up to 1 in 4 people also struggle with mental health concerns. These chronic conditions drive 80% of the over $3 trillion dollars we spend on healthcare in the US. During these COVID times, we are seeing 70% of people affected by stress, depression or anxiety. 

Vida is a virtual care company that combines a human-centric approach with technology to address chronic and co-occurring physical and behavioral health conditions. We provide personalized chronic condition management combined with health coaching and therapy through a mobile and online platform that supports individuals in managing and significantly improving conditions such as diabetes, hypertension, obesity, depression, anxiety, etc. Our platform integrates deeply individual expert care with machine learning and remote monitoring to deliver lasting behavior change, health outcomes and cost savings.

Vida is in the business of enabling self-insured employers, health plans and providers to take better care of their employees and members. We are trusted by Fortune 1000 companies, major national payers, and large providers to activate, engage, and empower their employees to live their healthiest lives. Based in San Francisco, CA, Vida is backed by investors including Canvas, Workday, Aspect, Khosla Ventures, Stanford, AME, and Nokia.

The Role

Reporting to Vida's SVP of Health Services, the VP of Market Access will be responsible for strategy and growth of Vida’s Health Services sector including health plans and providers. This individual will develop and refine Vida’s market-specific strategy for Medicare and Commercial business segments and execute on growth plans. S/he will build and manage the entire business development pipeline from new business, building relationships with potential clinical and senior executive stakeholders across regional and national health plans as well as at risk providers and ACOs.  Initially, this will be an individual contributor role; however, this individual will have the opportunity to build and lead a team of strategic account executives as Vida continues to scale and grow its business across the region.

Possessing a strong understanding of the healthcare marketplace and value-based reimbursement, this leader will identify and secure new partnerships with various players in the space, specifically targeting clinical and business executive stakeholders in health plans and ACOs. S/he will be passionate about our mission of providing high quality, cost-effective healthcare outcomes at scale.


  • Lead operational and strategic efforts to build and grow our business across the health plan marketplace

  • Lead Vida’s value-based reimbursement strategy, evolving our fee-for-outcomes based model

  • Responsible for increasing the customer base, top-line financial growth for the business

  • Responsible for partnering with Vida’s clinical and financial teams to build and measure ROI for Medicare and Commercial books of business

  • Work closely with the leadership team, building brand equity and driving product growth across health plans

  • Demonstrate a solid understanding of Vida’s technology, product offerings, and mission, contributing to all three equally

  • Understand target customer’s business needs, leveraging consultative skillset to develop customized proposals

  • Initiate, develop, and maintain strong executive and decision maker-level relationships 

  • Land and expand – grow accounts and client relationships leading to referrals 

  • Generate new business and sales leads through a mixture of networking and following up on marketing campaigns and inbound inquiries

  • Support and drive RFPs for health plans, building on Vida’s strong repository and success with RFPs

  • Ensure a long-term competitive edge for the business through a value-added approach to prospects and customers

  • Understand key and emerging market segments and the business drivers for each; help refine positioning as needed 


  • 7-10+ years of experience with both direct and indirect business development within the healthcare industry, and a history of overachieving on sales targets

  • Deep experience and understanding of the healthcare, value based reimbursement, and Commercial and Medicare payer lines of business  

  • Experience closing deals with payers, working with clinical and executive stakeholders

  • Experience with top tier management consulting firm or other consulting preferred

  • Action-oriented leader who self-starts and motivates others; executive who enjoys thinking about things in new ways and executing accordingly; thrives in a high-growth environment

  • History of executing complex deals throughout the healthcare marketplace for a range of clients

  • Relationship-oriented, people-centric, executive who leads with a mission-driven lens; track record of being a strong leader as well as a collaborative colleague

  • Ability to change priorities quickly and willingness to do what it takes to get the job done 

Benefits & Perks

  • Competitive compensation including stock options
  • A health-oriented office culture including walking 1:1s, healthy food & snacks, fitness challenges, and weekly team runs
  • Health, Vision, Dental Benefits
  • Flexible vacation time
  • FSA and Commuter benefits

MORE ABOUT VIDA HEALTH:  Vida provides expert, personalized, on-demand health coaching and programs from a network of experienced health care providers and leading medical institutions. Vida is a next generation continuous care platform for both consumers and businesses, combining a consumer mobile app, an enterprise care platform offering on demand 24/7 solutions for chronic conditions. Vida platform runs in the cloud, captures real-time data from 100+ devices and apps, and integrates back to the employer, payer, and provider.

Vida is proud to be an Equal Employment Opportunity and Affirmative Action employer.

Diversity is more than a commitment at Vida—it is the foundation of what we do. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, or Veteran status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

We seek to recruit, develop and retain the most talented people from a diverse candidate pool. We don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our platform and those we serve. Vida is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.