Sr Manager / Director - Enterprise Marketing
Marketing | San Francisco, CA | Full Time
The impact of chronic conditions on health care is immense: chronic diseases, including diabetes and heart disease, affect up to 1 in 3 individuals. Up to 1 in 4 people also struggle with mental health concerns. These chronic conditions drive 80% of the over $3 trillion dollars we spend on healthcare in the US.
Vida is a virtual care company that combines a human-centric approach with technology to address chronic and co-occurring physical and behavioral health conditions. We provide personalized chronic condition management combined with health coaching and therapy through a mobile and online platform that supports individuals in managing and significantly improving conditions such as diabetes, hypertension, obesity, depression, anxiety, etc. Our platform integrates deeply individual expert care with machine learning and remote monitoring to deliver lasting behavior change, health outcomes and cost savings.
Vida is in the business of enabling self-insured employers, health plans and providers to take better care of their employees and members. We are trusted by Fortune 1000 companies, major national payers, and large providers to activate, engage, and empower their employees to live their healthiest lives.
We are currently seeking an experienced enterprise marketer to join our team. The ideal candidate will have experience marketing to enterprises, and be familiar with key healthcare players and trends. If you thrive in a fast-paced environment where you will own every piece of the B2B marketing strategy and execution, have a penchant for understanding and reaching enterprise customers, and want to transform healthcare, we would love to hear from you.
Drive multi-channel commercial marketing to prospective enterprise customers, including Fortune 500 employers, health plans, and health systems
Develop deep understanding and empathy for the enterprise customer, including personas, pain points, and key selling points
Refine product positioning and messaging to reflect enterprise value proposition
Build brand awareness through conferences, events, social, and other marketing channels
Create a new website experience that communicates Vida’s enterprise value proposition
Define and implement an effective and scalable approach to lead-gen
Set up email nurture campaigns to build credibility, support decision-making, and promote advocacy with prospects and customers
Measure and report on lead-gen campaign performance
Drive enterprise marketing content generation, including webinars, videos, and case studies
Develop sales collateral and tools to support the Field Sales team in their enterprise outreach
Partner closely with internal stakeholders (Marketing, Field Sales, Product) and external parties
5+ years of proven experience in B2B marketing, preferably to employee benefits teams and/or in healthcare
Self-starter comfortable operating in a dynamic and fast-paced environment
Creative and resourceful, able to come up with out-of-the-box ideas and bring them to life
Detail-oriented and execution-oriented with strong project management skills
Team player who can effectively partner with Field Sales and other key stakeholders
Passionate about digital health and/or changing the status quo of healthcare
Strong academic track record
Previous startup experience, a strong plus
Benefits & Perks
- Competitive compensation including stock options
- A health-oriented office culture including walking 1:1s, healthy food & snacks, fitness challenges, and weekly team runs
- Health, Vision, Dental Benefits
- Flexible vacation time
- FSA and Commuter benefits
ABOUT VIDA HEALTH: Vida is a next generation continuous care platform for both consumers and businesses, combining a consumer mobile app, an enterprise care platform offering on demand 24/7 solutions for chronic conditions. Vida platform runs in the cloud, captures real-time data from 100+ devices and apps, and integrates back to the employer, payer, and provider. 133 million people in the U.S. live with a chronic condition, 70% of the $3T healthcare spend in the U.S. goes to preventable chronic conditions.