Vida

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Enterprise Marketing Manager

Marketing | San Francisco, CA | Full Time

Job Description

At Vida, our mission is to eradicate chronic disease and transform people’s lives through improved health. There is huge potential to make an impact: 1 in 3 people in the U.S. has a chronic health condition, while 1 in 4 struggles with mental illness. Chronic conditions also represent a huge market opportunity at ~80% of our nation’s $3T in annual healthcare spend.

Vida is transforming healthcare through clinical programs and one-on-one health coaching to help individuals prevent, manage, and overcome chronic conditions. We apply data science and a human touch to drive a highly personalized experience through our easy-to-use mobile app. Our unique approach drives high user engagement, behavior change, and proven clinical outcomes. Vida serves employees/members of Fortune 500 companies, large national payers, and leading health systems.

We are currently seeking an experienced enterprise marketer to join our team as B2B Marketing Manager. The ideal candidate will have experience marketing to enterprises, and be familiar with key healthcare players and trends. If you thrive in fast-paced environments, have a penchant for understanding and reaching enterprise customers, and want to transform healthcare, we would love to hear from you.

Responsibilities: 

  • Drive multi-channel commercial marketing to prospective enterprise customers, including Fortune 500 employers, health plans, and health systems
  • Develop deep understanding and empathy for the enterprise customer, including personas, pain points, and key selling points
  • Refine product positioning and messaging to reflect enterprise value proposition
  • Build brand awareness through conferences, events, and other marketing channels
  • Create a new website experience that communicates Vida’s enterprise value proposition
  • Define and implement an effective and scalable approach to lead-gen
  • Set up email nurture campaigns to build credibility, support decision-making, and promote advocacy with prospects and customers
  • Measure and report on lead-gen campaign performance
  • Drive enterprise marketing content generation, including webinars, videos, and case studies
  • Develop sales collateral and tools to support the Field Sales team in their enterprise outreach
  • Partner closely with internal stakeholders (Marketing, Field Sales, Product) and external parties

Requirements:

  • Minimum of 3-5 years of proven experience in B2B marketing, preferably to employee benefits teams and/or in healthcare
  • Self-starter comfortable operating in a dynamic and fast-paced environment
  • Creative and resourceful, able to come up with out-of-the-box ideas and bring them to life
  • Detail-oriented and execution-oriented with strong project management skills
  • Team player who can effectively partner with Field Sales and other key stakeholders
  • Passionate about digital health and/or changing the status quo of healthcare
  • Strong academic track record; undergraduate degree from a top-tier institution strongly preferred
  • Previous startup experience, nice to have

Benefits & Perks

  • Competitive compensation including stock options
  • A health-oriented office culture including walking 1:1s, healthy food & snacks, fitness challenges and weekly yoga
  • Health, vision, dental benefits  
  • Flexible vacation time