Senior Paid Social Media Planner
Media Strategy | New York, NY | Full Time | Opened about 2 months ago
Unified is a leading provider of social advertising services and solutions powered by data and technology. Our proprietary technology is designed to change the business of social by helping brands achieve unprecedented social marketing results. Unified provides expert Managed and Professional Services super-charged by innovative operations and insights platforms, as well as cutting-edge Data Management and Audience Insights solutions. With a range of offerings, we are able to create custom solutions for our clients, tailored to their needs and goals. Headquartered in New York City and with offices in Los Angeles and Atlanta, Unified has managed over $5B in social advertising data for the world’s largest brands and agencies and run more than $1B in social advertising campaigns.
For the last four years, Unified has been recognized by AdAge and Crain’s as one of the “Best Places To Work”. For more information, visit www.Unified.com or follow @Unified on Twitter. Unified is an equal opportunity employer.
We are looking for a Senior Campaign Planner to join our team here at Unified! This is an amazing opportunity to develop exceptional paid social strategies and present them in impactful innovative presentations to our biggest clients. You’ll have a superior understanding of social media publisher products, Unified products, and their appropriate application for solving business problems. Leveraging this understanding you will support and enable our sales team through tailored collateral highlighting platform best practices, thought leadership and latest releases.
As a Senior Campaign Planner, you will have a proven track record in social media planning and strategy with a wealth of knowledge spanning the social and digital landscape. You should definitely apply here if you are passionate about working in a fast-paced changing environment, excited to drive impact through advertising, technology and social media. We are looking for you if you are intellectually curious, adaptable, a team player and able to move fast while keeping focused on high-impact projects.
Maintain a superior understanding of publisher products and paid social opportunities
You will conduct industry research, including quantitative, qualitative, and competitive analysis
Apply understanding of industry trends to create collateral and social strategies that span multiple disciplines including Governmental Agencies, Media, Technology, and Automotive
By developing innovative measurement plans, you’ll test theories based on observed relationships between social media performance and publishing tactics, ensuring our clients are set up for success and continually pushing the envelope
You’ll produce high-end presentations around the latest social media trends, best practice, 101’s, partner and product releases for external and internal use
Bachelor's Degree in Marketing, Advertising or Media preferred
You have 4+ years experience in digital and social media with robust knowledge of both branding and direct response campaigns preferably in a brand or communications strategy capacity
You are able to easily craft thought leadership and compelling content surrounding the latest updates in the digital landscape
You have read countless RFPs and are a master at creating impactful strategies that excite clients and accomplish campaign objectives
You are a strategic thinker who can use data to tell a persuasive story and creatively solve problems
You are passionate about advertising technology and have experience in leveraging it to achieve marketing goals
Ability to read, analyze, and interpret information from a variety of sources translating it into actionable insights
Ability to quickly become a trusted and respected member of the team through your understanding of platforms and leveraging insights
You are an outstanding communicator (both verbally and written) with superior PowerPoint, Excel and GSuite skills
Salesforce experience a plus